There’s so much involved with search engine optimization (SEO) and digital marketing, and a lot of it takes time, but it’s so worth it. For example, we were able to help a business grow from 314 organic Google search visits per month to 4,204! It took about 3 ½ years for this 1339% increase in Google organic search traffic to happen. While a massive increase in search traffic is great, it’s meaningless if you don’t also see a boost in leads and sales from your website. By making the website more user and conversion friendly, the increase in search traffic also resulted in a 800% increase in revenues directly related to Google organic search traffic.
If you want to grow your business with online marketing, here are three things you can do to get more noticed through search engines right away. I also invite you to view the first hour of our self-paced, non-technical, and easy-to-implement online SEO training completely for free to learn more.
1. Check Your Website’s Technical and Functional SEO Health
Your website needs to be in good shape and it needs to be user-friendly in order to stay in favor with Google and other search engines. If you have some technical and / or functional issues with your website, you may be getting dinged by Google which will cause you to rank lower or not at all in search engine results. For example, I had a client who assured me that they were doing everything by the book but their website wouldn’t gain organic search traffic. I took a quick look at their Google Search Console account and found that their site had gotten hacked. By fixing this problem, we helped them get back on track. Since Google uses over 250 “signals” to rate sites, you could easily have some problems behind the scenes without even knowing it.
As a starting point, I’d recommend doing a quick website analysis. We’ve created a free, 1-minute SEO website audit tool that will analyze your website for all kinds of things such as page speed, analysis of top keywords, social media analysis and much more. From there, you can hopefully make some quick changes to your website to improve your ranking.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
2. Add Your Business to High-quality Directory and Business Listings
There are numerous high-quality directories online where you can add your company information such as your website, phone number and email address. Google now returns these business listings in their search engine results. Google My Business is an absolute must site to add your business information. Some other good business listings include Yelp, Facebook, LinkedIn, Google+ and Bing.
It’s a pretty quick and easy thing to do, and if you identify and use your target SEO keywords that potential customers are using to search for things, then you’ll have a better chance to show up in the search engine results.
3. Make Sure Your Website is Mobile-friendly
People are now performing more searches on their mobile devices than on their desktop devices. To emphasize the importance of being mobile-friendly, Google released a second major mobile-friendly update to their algorithm in May 2016 and Accelerated Mobile Pages (AMP) is the latest initiative to ensure that pages load quickly on mobile devices. If your website isn’t mobile-friendly, it may have gotten demoted.
You can use our complimentary SEO website audit tool that I mentioned previously to get a quick mobile-friendly analysis. You can also take Google’s Webmasters Mobile-Friendly Test to get another analysis.
Take Your SEO and Digital Marketing Strategy to the Next Level
Google makes changes to its algorithm on a regular basis and even the smallest updates could have a huge impact on how your website performs in online searches. I hope this blog post has spurred you to take some immediate action. For the longer term, we offer a variety of in-person and online SEO courses and I invite you to reach out to us today with any questions you may have.