Since it’s inception over a decade ago, social media has changed significantly and staying up to date with all of these changes is key to success when it comes to your social media marketing strategy.
Grab the Attention of Your Audience
A study recently performed by Trend Reports, states that between 65 and 85 percent of people are visual learners. What does this mean? People that are considered visual learners process their information better by viewing an image rather than text. Getting a grasp on this concept can help you get an edge over your competitor and also perfecting your social media marketing campaign.
There are a few challenges that face companies that want to do social media well. The first is attention. Let’s face it, people have short attention spans. As the internet becomes even bigger than we know it to be currently, you have to stand out in a crowd. With thousands of companies competing for your attention, the competition is steep.
Let’s dive into how to get a one up on your competitor and create social media shine:
Get to the Point
Like the saying goes, content is king. But content does not always have to be just text. Creating captivating text can be a useful tool in your social media strategy, but keep it short and to the point. Try to avoid Facebook posts that exceed 200 characters. People are more likely to skip your posts in their newsfeed if it’s long and drawn out. Instead, add some of your text in your photo, so the photo captures the users’ attention and he/she will more than likely engage with your company.
Search Engine Optimization for Photos
One very important thing to think about when choosing the best photos for social media is search engine optimization. A very simple way to boost your SEO is by adding a few photos to your posts, along with alt and meta tags. Labeling these photos will take a little SEO keyword research to target your audience but it’s well worth the effort. By properly tagging your photos you’ll help Google and other search engines better understand and to index your photos accordingly.
Leverage Your Photogenic Social Media Channels
Is your company on Pinterest? Considering this social media platform is purely image based, it’s a great way to get your word out to your audience. Setting up your profile is simple. Create boards, which are split up into categories. Once you have created your boards, upload each image accordingly to the topic you would like to cover. The final step in this process is creating a brief description of your post so your content can be found by search engines, and you’re good to go. BTW – here’s a short blog post explaining the difference between Pinterest and Instagram.
Complimentary SEO, Social Media and Digital Marketing Webinar Recordings
Defining your social media strategy is one of the most difficult aspects of a digital marketing plan. We frequently host complementary search engine optimization, social media marketing and digital marketing webinars and workshops and I invite you to view previously recorded webinars right here.
About the Author
Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO training and consulting agency located in beautiful Boulder, Colorado. Chris and his team assist local, national as well as international clients with all of their SEO, social media and content marketing needs.
Chris has 15+ years of digital marketing expertise under his belt and The Online Marketing Institute recently added him to their “Top 40+ Digital Strategists in Marketing for 2014” list. Find and connect with Chris on LinkedIn.