Content marketing is essential to attract new customers and to keep existing customers informed about your business. By systematically creating and promoting buyer-person targeted content, companies of any size can elevate their brand, boost organic search traffic to their website and generate more leads online at the same time.
In today’s hyper competitive business environment, content marketing simply needs to be an integral part of any company’s overall marketing strategy. Yet, few companies actually get it right or even worse, they don’t have a content marketing strategy in place.
So where does search engine optimization (SEO) and social media marketing fit into all of this? Creating high quality content for your website and other web entities is only the start, but getting your content to rank on page number one on Google is what ultimately will increase sales.
In this interactive session, Chris Raulf, founder and president of Boulder SEO Marketing, presents the principles of campaign-based content marketing and why search engine optimization and social media marketing are a crucial part of getting your content in front of the right audience.
About the Presenters
Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO agency located in beautiful Boulder, Colorado. Chris and his team assist local, national international clients with all of their online marketing needs. Chris brings two decades of hands-on search engine optimization, social media and content marketing consulting experience to the table. The Online Marketing Institute added him to their “Top 40 Digital Strategists in Marketing for 2014″ list and Boulder SEO Marketing was named a top 30 SEO agency. Chris is a sought after speaker and coach and he frequently authors articles for Social Media Examiner.
Collin Sutz is the Sales Manager and the leader of SocialSEO’s New Business Development Team. With over 15 years’ experience solving client’s needs and as the first full time sales person, Collin has proven to be an invaluable asset to our company. Collin also participates in planning, management, and strategy development. When Collin is not at work he can be found enjoying life to its fullest with his beautiful wife and two adorable daughters.