Our team takes pride in the results that we’re able to achieve for our clients and we constantly adjust our methodology according to the latest search engine algorithm changes. We work closely with our clients to implement processes and strategies that will boost organic search traffic and keyword rankings, increase brand-awareness, multiply incoming leads and improve sales.
Search engine optimization, social media, and content marketing are some of the most effective ways to achieve these goals and we find it often takes 8 to 12 weeks for an organic online marketing strategy to become effective and start yielding the desired results. SEO is no one-trick pony and even though there is some initial one-time work for SEO and related online marketing efforts, there are still ongoing tasks that need to be maintained. We invite you to learn more about our methodology by reading our customer case studies or by having a conversation with one of our team members.
Application Experts (App-X) Case Study
Application Experts (App-X) is the leading provider of flexible, web-based software solutions for Alternative Asset Fund Managers, Institutional Investors, and Impact Investors. Since 2006, App-X has worked with a wide variety of leading organizations in the alternative asset management community, including fund managers, funds of funds, institutional investors, and impact investors. Subsequently, App-X has developed a unique, holistic perspective on the Alternative Asset industry, resulting in a continually-evolving and feature-rich set of products that are flexible enough to handle a wide variety of investing scenarios.
In a business-to-business marketplace, App-X needed to stand out from the rest of its competition and improve organic search traffic from Google to its website. App-X needed to reach new visitors and keep them on their website longer.
Boulder SEO Marketing set out to audit the App-X website for any errors the website may have. After completing the report, Boulder SEO Marketing began working on defining its targeted keywords that would later be used throughout the SEO implementation process. For SEO to succeed, it was important to optimize all content for blogs and onsite, so that App-X could reach their target market. A monthly, search engine-optimized, press release was distributed in order to create fresh news worthy content that provided external links for App-X. Along with implementing on-page optimization strategies, Boulder SEO Marketing created a strong off-page strategy to create quality backlinks.
Since the start of the SEO implementation in January of 2012, App-X has seen a growth of its organic search traffic by more than 150%, increased conversations and improved sales. Incoming leads through their website Increased by over 200% with the majority of the leads being qualified.
ColoradoBiz Magazine recently named App-X among top 250 private companies in Colorado.
Captain Notepad Case Study
Captain Notepad is the leading manufacturer of customized notepads and promotional items specializing in creative solutions to help brand a company’s product and grow their business. Through competitive prices and great customer service, Captain Notepad has become the best source for custom notepads. What sets Captain Notepad apart is the short production time including rush production on most of the custom printed notepads.
- Search Engine Optimization (SEO)
- Content Marketing
- Press Release Strategy
- Social Media Marketing
In a hyper competitive market, Captain Notepad struggled to increase search traffic to its website. Due to the abundance of like companies, it was important for Captain Notepad to gain top positions in organic searches for its target SEO keywords. Captain Notepad needed to stand out from its competitors and highlight its services that are far superior than its competitors.
Boulder SEO Marketing created an SEO audit that provided insight into how the company was being found, how the consumer was moving through and engaging with the website. The SEO strategy created by Boulder SEO Marketing included researching and updating the keywords that Captain Notepad’s potential customers were using to find their products, creation of meta tags that were engaging to the reader, press releases and blog posts that contributed high quality content, and a social media strategy that engaged its consumers.
As a result, Captain Notepad has seen an increase of 65% in organic search traffic year-over-year. On average, the majority of Captain Notepad’s targeted keywords are being found on the first page in Google search engine results pages. In addition, the keywords Captain Notepad uses are moving up 1 to 2 spots on a monthly basis. By implementing a winning SEO strategy, Captain Notepad has seen an increase in orders leading to higher sales.