Are you satisfied with your leads and sales that are generated from your website? In order to stay competitive in today’s digital landscape, your search results are the foundation for getting your website found by new customers. You don’t have to be a genius to learn search engine optimization (SEO) and online marketing, you just have to have the drive to learn what it takes to get your site to the top of search results on Google and other search engines.
The Only Constant Thing in Digital Marketing is Change. Period.
Google has made several big changes and also updated its algorithm several times in 2013 which affect billions of search results. And rest assured, additional changes and algorithm updates are coming our way in 2014. The better you’re educated about digital marketing, the better you can optimize your site.
Keeping abreast of all the changes, tactics and strategies that work today takes time and professionally lead SEO training is a great way to get up to speed and to learn how to stay on top of things. Here are three key benefits to attending search engine optimization workshops:
1. SEO Training is Great Value
Hiring an SEO agency to improve organic search traffic to your site is not cheap (but well worth it if you don’t have the time or don’t want to deal with it). SEO is a long term investment that, if done correctly, can prove its weight in gold. By investing time to attend an SEO training, you will gain the skills and knowledge to run your very own SEO campaign and avoid hiring an agency if you’re on a tight budget. In 2013, many of our clients saw an increase of 100% – 300% in organic traffic from Google to their website (we abide 100% by Google’s quality guidelines). If you have time, resources, and the knowledge required to implement a winning SEO campaign, you too can achieve these results!
2. SEO Training will Help you Gain Control of Your Online Visibility
After attending an SEO workshop, you will leave with the tools you need to take charge of your digital marketing efforts. You’ll learn how to track your website’s progress by using tools such as Google Analytics and Webmaster Tools, and another great advantage of attending an SEO training session is content development.
In our search engine optimization workshops, Chris Raulf, the founder and owner of Boulder SEO Marketing, will guide you through the process of pinpointing the best keywords that apply to your business and how to incorporate those keywords in your current and future content on your website.
3. Higher Marketability
If you are currently in the digital marketing field, our workshops will teach you the best techniques to make yourself more marketable to potential employers or clients. The skills you will gain from online marketing training will help you grow as a marketer and expand your services to your clients.
BTW – Our online marketing workshops are also open to competitors and digital marketing consultants.
Upcoming SEO Workshops
We are kicking the SEO training season off in Colorado this April and will then offer additional workshops around the country. For additional information and to register for upcoming training sessions, please visit http://www.boulderseomarketing.com/training or call us directly at 720-263-1736.
We offer group discounts for three of more people from the same company and we also have discounted rates for non-profits and students.
Got questions? We’re here to help and would love to hear from you.