Guest blog post by Ashley Halligan of Contemporary Pilgrim.
During a recent trip to Colorado (unfortunately in the midst of the 5-day downpour and subsequent flooding), I had the opportunity to sit down with Boulder SEO Marketing’s founder and mastermind, Chris Raulf. We’d been in communication for many months, beginning with my work at Austin-based Software Advice company as a managing editor. Initially we’d connected because of my experience covering software technology trends, and he’d reached out to me with an opportunity to write for an enterprise asset management software company. We met for coffee to discuss the content marketing strategy, and I told him a little more about why I was visiting Colorado.
While he knew I had a background writing on many subjects–technology/software (enterprise asset management, environmental performance dashboards, digital cleantech), clean energy (renewable energy, resource recovery, net-zero consumption, LEED trends), finance (VC investment trends, real estate investments)–he didn’t realize I was actually in Colorado pursuing something much more of a dream, and that is travel and music coverage.
Before I began my position at Software Advice, I had spent years writing and editing travel features, and spent one of those years editing a 30,000 circulation magazine in Austin, Texas–Austin Lifestyle Magazine. This summer I launched my own travel and music publication called Contemporary Pilgrim that’s been little more than an idea for 5 years. The site went live in July, and I’d partnered with Telluride Blues and Brews as one of their official media partners to do pre- and post- festival coverage, and on-site artist interviews. I decided to spend the first week of my Colorado journey gathering stories from the Front Range before heading westward. I gathered a handful of stories, but mostly spent my time traversing mountain roads in my rental Jeep taking in the stormy vistas.
Once Chris and I met, we both discovered a partnership opportunity to help with clients from many segments, and not strictly within technology. While tech writing has become a skill, we’re also hoping to broaden our content marketing services to help clients of many natures. Boulder, and Colorado in general, has a variety of travel-related businesses after all. Having the opportunity to take on assignments of many natures is satisfying. It gives a platform for constant creativity while still maintaining complex topics that require research and a clear understanding of an industry–something I enjoy untangling and gaining an understanding of.
Does your company need help with marketing strategy or content development? Our portfolio of industries and segments is quickly expanding, and we’d be happy to set up a consultation to see how your needs align with our collective experience. Feel free to reach out with any questions or ideas at 720-263-1736. And follow us on our SEO and Content Marketing Blog to learn more about what we do and get tips from the pro’s on best search engine optimization practices.