This is the time for local business to increase their local marketing strategies to maximize from the penguin update. In May, Google launched the Penguin 2.0 update that focused on flushing out sites that were benefited from link spam. Gone are the days of heavy linking just so you can improve your SEO. Today’s…
In June, Boulder SEO Marketing online marketing expert Chris Raulf along with Jennifer Beaupre, a business consultant and influencer marketing expert, and Chief Meeting Officer of Lighthouse Conferencing, Marc Gutman, presented everything you need to know in order to implement an effective online lead generation strategy that will fill your pipeline for months to come.
Is SoLoMo the new buzzword in marketing? It stands for Social, Mobile, and Local, and is a powerful marketing combination that capitalizes on the consumers increasing use of mobile, where businesses can influence the consumer’s purchasing power. Technology is finally at a point where we can see how consumers behave when making their purchasing decisions….
You’re probably familiar with the terms influencer marketing, content marketing, search engine optimization (SEO), and online collaboration tools. But do you know how to implement these marketing tactics and technologies into your communication mix, and more importantly how to measure the results of your efforts.