Is SoLoMo the new buzzword in marketing? It stands for Social, Mobile, and Local, and is a powerful marketing combination that capitalizes on the consumers increasing use of mobile, where businesses can influence the consumer’s purchasing power. Technology is finally at a point where we can see how consumers behave when making their purchasing decisions….
There are several components to a company’s marketing mix. When it comes to online and social media, many businesses don’t know where to invest their money to see the biggest ROI. As social media becomes more powerful, it is important to identify the right metrics to help you reach your target audience. In this blog…
You’re probably familiar with the terms influencer marketing, content marketing, search engine optimization (SEO), and online collaboration tools. But do you know how to implement these marketing tactics and technologies into your communication mix, and more importantly how to measure the results of your efforts.