There are several components to a company’s marketing mix. When it comes to online and social media, many businesses don’t know where to invest their money to see the biggest ROI. As social media becomes more powerful, it is important to identify the right metrics to help you reach your target audience. In this blog…
You’re probably familiar with the terms influencer marketing, content marketing, search engine optimization (SEO), and online collaboration tools. But do you know how to implement these marketing tactics and technologies into your communication mix, and more importantly how to measure the results of your efforts.
Content marketing creates content that people want to read, whereas SEO aims to create content that pleases search engines. Gone are the days of creating cheap, machine-friendly SEO. Now, content is king and is what search engines look for to rate your website.