The increasing popularity of social media marketing has made sites like Pinterest and Instagram keys to success for the digital marketing strategy of many businesses nowadays. Whether to promote new products or update customers and prospects with ongoing progress, Pinterest and Instagram can help to increase website traffic and produce higher sales.
Both sites allow companies to upload a picture with a brief description to entice the customer. The collection of postings can create a positive impression of a business, leading potential and existing customers to seek more information on their website. Each of these social media sites have their particular uses and it is important to understand which is best to use for each marketing strategy. The length of the posting, understanding the target market, and the way consumers find your Pinterest and Instagram page all play a role in how to approach potential customers. Let’s take a look:
Pinterest is a site that allows consumers to browse their interests, and lead them to pertinent websites they might not otherwise find on the internet. Postings showcasing the details of upcoming products can be utilized to drive more traffic to the website, as links can directly be provided under posted photos. Additionally, it is common to repost other “pins” to ones own page to create an assortment of visually pleasing images, directing the consumers to seek more information on their interests. Prices can be viewed on these posts leading to direct sales through the listed website. As images are the primary content for consumers to be drawn to, the photo description is limited to 500 characters. Twitter hashtags are commonly used in photo descriptions and should be synchronized with hashtags used on a Twitter account. Hashtags on various social media outlets can promote “trending topics” on Twitter, simultaneously generating increased exposure through multiple sites.
The overall use of Pinterest is to periodically post, or “pin,” images that will appeal to consumers searching keywords relevant to a business or it’s products. The viewer is faced with a decision as to which photo they should explore in their search results, making it essential to post relevant and enticing images. In order to improve website traffic and position in search results, companies must garner positive feedback and “likes” from other “pinners.” A page’s posting quality is attributed to the amount of views and “likes” it receives.
Instagram is a social media site also focused around the posting of images and it’s description. However, search results on Instagram are meant to display users and hashtags instead of products or keywords. Twitter hashtags play a key role in users finding a business and its products. Consumers must seek out the Instagram page of a business and “follow” it in order to receive future posts. It is important to use other social media sites to guide viewers to Instagram for relevant and compelling photos. Postings require 1 image to be uploaded and have no character limit. Instagram is mostly used as a mobile device app, opposed to Pinterest which is mostly desktop/laptop based.
Instagram is a way for consumers to stay up-to-date with businesses and view new products. It enables consumers to receive images pertinent to a business and can enhance any social media marketing campaign.
Pinterest and Instagram have varying uses in your marketing strategy which must be considered when deciding where your newest image should be posted. Both sites continue to evolve and attract more users, increasing positive interaction with a business. Available in both mobile and desktop formats, consumers can utilize Instagram and Pinterest at almost any moment, creating continuous opportunities for businesses to gain exposure.
- Social media marketing sites Pinterest and Instagram are necessary for maximum business exposure.
- Pinterest links consumers to businesses and products that match their personal interests and tastes.
- Instagram provides updates to customers with up-to-date progress of a business and maintains interest in their products.
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About the Author of this Article
Evan Tompros is an aspiring Business Major currently enrolled in the Leeds School of Business at the University of Colorado Boulder. His business emphasis is focused on Marketing as well as a Minor in Economics. Originally from Baltimore, Maryland, he has been living in Boulder, Colorado for the past two years. Evan specializes in creating business strategies and marketing techniques that help businesses succeed in today’s hyper-competitive marketplace. Find and connect with Evan on LinkedIn.