Unless you’re really lucky or have found a secret method, most businesses need to market their services to potential customers either through inbound or outbound marketing. Search engine optimization (SEO) is a key part of a variety of inbound marketing activities, like creating high-quality, search engine-optimized, content and using social media, to promote your business so others can find you online. SEO can pay off in a big way but it will take time. Once it does, you can reap the benefits for a long time if you have a good plan and give it consistent attention and nurturing.
For one of our clients, we’ve been able to increase Google organic search traffic by nearly 1,300% in a period of 3 ½ years using our “5 Pillars of SEO” methodology:
Sales increased accordingly and they’ve gone from not having enough business to the other extreme of struggling to keep up with all the new business. What a great problem to have! Organic search traffic to your website increases your visibility and ultimately your sales, but it is a long process and it takes time, knowledge and resources.
Check Your Website’s SEO Score
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
So in the meantime, while you’re working your SEO plan, outbound marketing can be a good way to reach new customers if you do it properly. But how do you do it properly? Maybe you’ve tried some different approaches and they didn’t work as well as you expected them to or maybe you’re stuck and you could use some traction to get going again. We can all benefit from learning some new marketing techniques.
Webinar: Learn How to Build an Effective Sales System
I’m excited to partner with Forrest Dombrow, a serial entrepreneur who has started and sold four companies, in a webinar called, “Learn to Build a Simple, Effective Sales System that Delivers a Consistent Flow of Leads and New Clients.” The webinar will be held on Wednesday, November 2, 2016 from 12-12:45 pm MDT.
Forrest has worked on sales and marketing programs for over 100 companies and is now the leader of Solve Sales. Forrest used his 16 years of experience to create a sales system for service businesses to maximize sales and profits.
During the webinar, we’re going to talk about:
- How the Simple Sales System for Service Businesses works and why it’s so effective at generating new clients, consistently.
- Why most marketing campaigns don’t work, even when you hire “experts” to help you.
- The 5 parts your sales system needs to be effective (most businesses are missing at least 1 part).
- Why this system can work for you, even if you’re not a marketing professional or hate selling.
- The 4 drivers of viral referral behavior and how to build them into your business, so you generate easy-to-close referrals.
It should be a great opportunity to learn how you can use outbound marketing techniques to generate new business.
As an entrepreneur and business service provider myself, I know what it’s like to market your business and I’m looking forward to learning about the sales system and using what I learn. I hope you can join us!