Public Relations (PR) helps you manage the flow of information between your company and the public. Active PR assists you in gaining exposure with your target audiences and at the same time increases your Web presence. PR is an effective activity to build rapport with your customers, prospects, employees, and the general public alike.
Your story starts when you connect with the right audience. Boulder SEO Marketing helps author, optimize and distribute your press releases to the right people, in the right places, at the right times.
Search Engine Optimized Press Releases are one of the most effective ways to update a website with regular fresh content and to connect with your target audiences. Optimized press releases send traffic back to your website, get picked up by journalists and bloggers, get published in industry publications and are highly effective for search engine optimization (SEO).
Why Use Press Releases
Optimized press releases often achieve higher rankings in search engines over promotional or web copy. There are intrinsic benefits to distributing and posting search engine optimized press releases:
- Boost your visibility: The more quality news you produce and send out, the more reach you will achieve
- Industry expertise: Press release will help establish you and your company as industry experts
- Connect with journalists and bloggers: Journalists and bloggers are always looking for topics and businesses to cover
- Investor relations: Existing or potential new investors are actively monitoring your news feed
- New customers: Optimized press releases are a great way to connect with potential new customers
Search Engine Optimization
Writing a press release is only half the battle. Making sure it’s seen by the right people is the other half. Our search engine optimized press release services also include keyword research and optimized meta tags creation for website placement.
Search Engine Optimized Content
We’ll first brainstorm and consult with you in order to write a compelling story that will grab the attention of your target audience. SEO press release writing will include target keywords, hyperlinks, and pictures. Plus we make it easy for people to share your story with tools such as blogs, Twitter, Facebook, LinkedIn and social bookmarking sites.
Web and Wire Distribution
The best way to get covered is to be covered in all the right places. Boulder SEO Marketing offers flat rate pricing in both of our packages.
When looking at return on investment (ROI), it’s important to see how impact-full your press release has been. The SEO Professional Plus package include a detailed report that will identify where your press release has been and the impact on the web.
Search Engine Optimization and Social Media Marketing Packages
At Boulder SEO Marketing we can design a Search Engine Optimization and Social Media Marketing strategy to deliver a full-circle solution that not only focuses on SEO but also supports your social media presence and overall online engagement with your current and prospective customers. Contact us to find out how we can customize a package that best fits your needs.