All you hear about these days is “big data.” It is all the rage in the tech and business press. Yes, enterprise-level firms can gain a lot of insight from examining big data. However, 75 percent of the companies in the U.S. have no payroll–they are self-employed solopreneurs. Of the small firms that do have a payroll, most have four or fewer employees. The truth is, many businesses can satisfy most of their analytics needs with “small data.” Let’s take a close look at these data sets.
What is Big Data?
According to Forbes, Big Data is the collection of data from standard and new sources from internal and external sources for continuing analysis. The sources include product transactions, financial dealings, point of sale, and social media communication.
What is Small Data?
While Big Data gets all the current headlines, Small Data is moving up fast. Some experts say it is the coming thing because it allows managers to get results faster. The problem with big data is that except for the biggest companies, it is way too much information. On the other hand, small data is more manageable and useful. It tracks the digital paths we all leave as we traverse through the Internet and use apps: Credit card transactions, email newsletter registrations, social media interactions, and more.
How You Can Take Advantage of Small Data
The beauty of small data is that the tools are often free and ready for anyone to use immediately. Two of the most popular are Google Analytics and Google Webmaster Tools.
Google Analytics is a service from Google that provides useful statistics about your website. The data available includes traffic patterns, conversion information, time spent onsite and keywords used to find you. With Google Analytics, you can see how well your site is doing. Even better, you can set Goals you want to reach, and the program will keep track of your progress. For example, maybe you want to see how many people that sign up for your email newsletter take up your additional offer to register for a webinar. You can also track data such as the increase of organic search traffic to your site as seen in the screen shot on the right.
Google Webmaster Tools:
Another free service from Google, Webmaster Tools lets you check the status and visibility of your website, and optimize it for top performance. You can submit a sitemap, see how fast Google crawls the pages, find out who is linking to you, locate broken links, and get a list of any site errors. Unlike Google Analytics, Webmaster Tools can show you traffic statistics for each keyword. The program is also useful for isolating possible viruses that may have infiltrated your security.
Google Analytics and Google Webmasters were not available just a short time ago. They are powerful tools that can help you fine-tune your marketing and sales efforts. Boulder SEO Marketing can help you discover how a few simple tweaks to these programs can give you better information about your business to help grow sales and profit faster. A great way to take advantage of the information already available to you are our SEO audits. We analyze the “small data” from your Google Analytics, Google Webmaster Tools accounts as well as information from a variety of other sources and provide you with a report that will help you improve your rankings in search engines. For additional information, call us at (720) 263-1736 or contact us through our handy web form: http://www.boulderseomarketing.com/contact/.
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