Small business owners are constantly looking for new ways to maximize their dollar and earn more money. In a still recovering economy, growth is slow and new hires can make or break a business. Luckily, marketing automation technology has scaled to meet small business’ needs, effectively expanding a business’ marketing and sales reach without the need for new staff.
Check out the chart from Vocus, below. Marketing and sales automation has matured to the point of great affordability and small businesses have a unique opportunity to adopt a technology previously only available to larger companies.
I’m here to improve that 4% and tell you why a small business should adopt marketing automation as an important part to it’s marketing and sales strategy.
Drive More Leads
You’ve probably put a lot of effort into your website and overall online presence. Is it yielding more leads? Most marketing and sales automation platforms offer dynamic forms that you can plug into your site. Think about where else you can capture a lead’s information other than your “contact us” page. Newsletters, white papers, data sheets, and webinars are great ways to grab a lead’s information. What’s more, VisitorID technology will identify your visitors even if they haven’t filled out a form! Now that’s powerful stuff.
Convert More Leads into Sales-Ready Opportunities
Each lead in your marketing automation system will automatically be scored based on their interactions. This means, you’ll know exactly which pages your prospect has viewed, what emails they’ve read, and what keyword they searched to find you. The best leads will be filtered to the top for you to review and qualify for sales readiness. You even have the option to receive a notification when a lead is hot, and can automatically shoot an email to a lead that’s gotten cold.
Demonstrate ROI Each Step of the Way
We’ve all heard the phrase “you have to spend money to make money”. What’s more important, however, is knowing specifically what outgoing money is netting the most incoming money. When you connect marketing and sales with a marketing automation system, that becomes possible. You’ll know exactly which marketing campaign is yielding the most leads, the most sales, and which campaign is wasting you money. As an example, we will be able to see which specific ad in an AdWords campaign is yielding the most sales. That’s powerful data that will help you eliminate waste and invest in more successful campaigns.
About the Author
Spencer Thomas is the founder of Denver Marketing Automation, a Digital Handyman company. He has years experience implementing and training people on marketing automation platforms and has assisted numerous companies across Colorado. Spencer is a diehard baseball and hockey fan. In the winter, you’ll find him shredding the slopes of the Rocky Mountains. You may contact him at spencer(at)denvermarketingautomation.com.
SEO Marketing Training
If done right, SEO and digital marketing will increase organic search traffic to a company’s website, but that’s only half the battle. If a website doesn’t convert visitors to leads and if you don’t have a marketing automation system or process in place to nurture your leads, then you’re missing out.
If you’re interested in driving more qualified traffic from Google and other search engines to your website, then you should learn more about our SEO training and digital marketing workshops and you may also want learn about our complimentary search engine optimization and online marketing webinars.