The internet has completely changed how buyers behave. Today our smartphones are our truth-tellers as we surf the internet for answers and opinions on what to believe and buy.
Marketers now must reach buyers much earlier in their journey if they want to stand out from competition. Inbound marketing is the only methodology keeping pace with consumers who are tuning out company-centric advertising, and instead are looking for their own answers.
So what does it take to build an inbound marketing system for lead generation or selling a product or service? It all starts with knowing your customers and producing helpful, branded content that’s optimized for search engines.
On June 17th 2015, Marguerite Inscoe, Inbound Marketing Ninja of ReLaunchU, Chris Raulf, SEO and digital marketing expert at Boulder SEO Marketing, and Skip Besthoff, CEO of InboundWriter shared how it’s done in a 60-minute webinar.
Do you feel like your target market doesn’t truly understand the value of your services or product? If you’ve ever said, “Everyone of our customers love us, but it’s so hard to get people to take the first step.” It means there’s a lack of information online about your company and what it values.
You want to position your business to be found by the right people, those qualified to purchase. You also want to create influence by setting industry standards and being a leader in thought and expertise. These elements go hand-in-hand with your blog content, white papers, slideshows, video, etc. The ROI on the content increases exponentially when you incorporate a solid approach for SEO. You must understand the search terms your buyers are using online, how quickly you can rank for them, and then produce and publish content optimized with those terms.
Businesses who move with speed and volume with inbound marketing create a competitive advantage in their market space for the indefinite future.
About the Presenters
Marguerite Inscoe, Inbound Marketing Ninja of ReLaunchU
Marguerite Inscoe’s agency, ReLaunchU, specializes in inbound marketing for B2B companies. They are located in the Virginia Beach area and deliver services nationally. Her team supports clients via content production, social media management, website traffic and conversion, and lead nurturing. They are a partner with Hubspot.
Marguerite had a 12 year career in workplace learning and performance before transitioning to inbound marketing and marketing automation in 2012. Her experience with adult education and curriculum development has translated successfully in becoming an Inbound Marketing Ninja (title bestowed by clients).
Skip Besthoff, CEO of InboundWriter
Skip Besthoff is the CEO of InboundWriter, the leader in content performance improvement. Skip is a frequent speaker on content marketing, and has 20 years of experience as a developer, strategist and investor in the software and Internet markets with companies including Everdream (acquired by Dell), IntraLinks (NYSE: IL) and MPV (acquired by Experian).
Chris Raulf, SEO and digital marketing expert at Boulder SEO Marketing
Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO training and consulting agency located in beautiful Boulder, Colorado. Chris and his team assist local, national as well as international clients with all of their SEO, social media and content marketing needs.
Chris has 18+ years of digital marketing expertise under his belt. The Online Marketing Institute added him to their “Top 40+ Digital Strategists in Marketing for 2014” list and Readz recently listed Boulder SEO Marketing as a “Top 30 SEO Agency”.