Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet, many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its targeted audience.
On March 9, 2016 at 11:00 am PST in an hour-long, complimentary webinar, digital marketing experts Julie Gauthier of Scoop.it, Marguerite Inscoe of ReLaunchU and Chris Raulf of Boulder SEO Marketing will present how to systematically create and promote buyer-person targeted content that will boost organic search traffic to a website and generate more leads.
After the webinar, attendees will understand the principles of campaign-based content marketing and why search engine optimization and social media marketing are a crucial part of getting your content in front of the right audience.
About the Presenters
Marguerite Inscoe, Inbound Marketing Ninja of ReLaunchU
Marguerite Inscoe’s agency, ReLaunchU, specializes in inbound marketing for B2B companies. They are located in the Virginia Beach area and deliver services nationally. Her team supports clients via content production, social media management, website traffic and conversion, and lead nurturing. They are a partner with Hubspot.
Marguerite had a 12 year career in workplace learning and performance before transitioning to inbound marketing and marketing automation in 2012. Her experience with adult education and curriculum development has translated successfully in becoming an Inbound Marketing Ninja (title bestowed by clients).
Julie Gauthier, Director of Inbound & Content Marketing, Scoop.it
Julie is our Director of Marketing. Before joining the other side of the Force, Julie was a client of Scoop.it while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).
Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing
Chris is the founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well as international clients with all of their search engine optimization, social media and content marketing needs. Chris frequently authors guest-articles for industry websites such as Social Media Examiner and his international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis. He’s a sought after speaker and his company was recently name a “Top 30 SEO Agency”.