Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization.
Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter Faragó, Co-founder and CEO of Easyling reviewed the latest developments in website translation technology and showed how to choose the right method to translate and localize your website. Chris Raulf, international digital marketing expert and founder of Boulder SEO Marketing covered the basics of ISEO, including:
- The steps before translating the website
- Multilingual and international keyword research
- The crucial tools and technologies supporting the ISEO process
The recording of this webinar is suitable for anyone involved in creating or managing multilingual websites or anyone interested in learning more about international search engine optimization.
About the Presenters
Péter Faragó is the co-founder and CEO of Easyling and in charge of strategic business development. Born in 1977, he studied as a programming mathematician at the Eötvös Loránd University of Sciences, then studied finance at the Corvinus University in Budapest. He is the founder of several award-winning startups in cooperation with Balázs Benedek, Easyling’s other co-founder. His passion for computing started in the early eighties when he got his first Commodore 64 computer. Using information technology to research and resolve real-life business problems has remained his main area of interest ever since.
Chris Raulf is the founder of Boulder SEO Marketing, a boutique digital marketing agency located in beautiful Denver and Boulder, Colorado. Recently recognized as a “Top 30 SEO Agency”, Chris and his team assist local, national and international customers with all of their search engine optimization, social media and content marketing needs. Chris is an international keynote speaker and his self-paced, non-technical online SEO training allows anyone to implement a powerful online marketing strategy. His international background makes him one of the few professionals in the industry who truly live and breath multilingual search engine optimization on a daily basis.