The purpose of content marketing is to attract and retain customers by consistently creating relevant and valuable content with the intention of enhancing the consumer’s behavior. Content marketing is an ongoing process that needs to be integrated into a company’s overall marketing strategy. When communicating with your customers and prospects you want to deliver information that helps the reader solve an issue or learn more about your company, products or services in a non-salesy way. If you are able to provide valuable content to your target audience, they will ultimately consider your business when it’s time to make the purchase.
So where does search engine optimization (SEO) and social media marketing fit into all of this? Creating high quality content for your website is only part of the game, but getting your potential customers to find and read your content is ultimately what you’re trying to achieve. Your content needs to be optimized so that Google and other search engines will list it in their search results. The higher you rank in organic searches, the more traffic you’ll get to your website. And by incorporating social media marketing into your online marketing mix, you’ll increase your chances of getting your content found by a multitude.
In this interactive online session, Laura and Chris discussed the principles and many best practices of content marketing; they also share proven and tested search engine optimization and social media marketing tactics and strategies, and you’ll also learn how to develop and execute an online marketing strategy and how to measure the results of your online marketing efforts.
The webinar targets business owners, marketing professionals, online marketing professionals, SEO consultants and anyone interested in learning more about content marketing, SEO and social media marketing.
About The Presenters
Laura Lear has years of experience leading marketing teams for technology giants and start-ups, as well as entertainment and event planning companies. She currently leads the marketing team at the Medical Group Management Association (MGMA), the leading association for medical practice leaders.
Prior to MGMA, Laura was Senior Director of Marketing for Fathom Events, a division of National CineMedia, where she and her team were instrumental in tripling revenue in less than four years. Prior to Fathom, she served as Director of Marketing for Jabber, Inc. where she led the development of the company’s branding, marketing, telesales, and analyst outreach strategies before the company was acquired by Cisco. Before that, she held senior marketing and sales positions at Qwest Digital Media, Sony Electronics, The Rockefeller Group, Compression Labs, and AT&T. Laura earned a Bachelor of Science degree in communications from the Newhouse School of Public Communications at Syracuse University.
Laura is an east coast native now living life in Denver, Colorado, where she enjoys skiing, hiking, cruiser biking, cooking, photography and just having fun with her husband Josh and their Bernese mountain dog.
Chris Raulf is founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well international clients with all of their SEO, social media and content marketing needs. Chris recently co-founded Piste Group, a business planning, marketing, sales and communication strategy consulting company and frequently presents and moderates marketing and business related events. Recently recognized by Professor Nitish Singh for sharing his knowledge and advice to help realize a best selling book entitled “Localization Strategies for Global eBusiness,” he currently works on writing his very own book and is busy creating online marketing and SEO courses.
Chris has over two decades of hands-on search engine optimization, social media and content marketing consulting experience and the Online Marketing Institute added Chris to their “Top 40+ Digital Strategists in Marketing for 2014” list. He gets a kick out of working with ambitious companies and he strongly believes that any company with a good product or service should take advantage of what the web has to offer in order to reach as many potential customers as possible. Find and connect with Chris on LinkedIn.