Google loves when people love you on social media. Period. The search giant has made it clear that it pays close attention to how people engage with you on social media. User interaction is a very strong ranking signal in Google’s algorithm and you can easily score tons of “SEO points” by implementing an engaging social media strategy. But where do you start and what does it take to succeed?
On April 15, 2015, Julio Viskovich, VP of Marketing at rFactr and a Forbes Top 30 Social Selling Influencer, Gene Gene Sobolev, Co-founder of inbound.li, a content curation platform, and Chris Raulf, SEO and digital marketing expert, shared how it’s done in a complimentary 60-minute webinar.
Social media marketing falls under the content marketing umbrella and two things are certain:
- Content marketing is effective
- And it’s going to get a whole lot harder this year and beyond
Do you occasionally feel overwhelmed and confused about the content that hits your eyeballs every day? As more and more companies try to reach their target audience with content on the web, the amount of web-based content will at least double every year. There is so much noise out there and your content simply has to stand out if you want to get a piece of the “social engagement” cake. Creating enough content to compete for attention becomes increasingly harder and this is why you need to tab into the power of content curation. By finding and sharing relevant third-party content you’re creating a positive impact and you’re more likely to succeed with your social media and content marketing efforts.