Most companies nowadays invest a lot of money into their digital marketing and search engine optimization efforts but rarely seem to benchmark, measure, audit and prove the success of their efforts. The lack of a simple, yet structured way to report on the effectiveness of a company’s online marketing efforts often leads to shutting down activities that are actually working and supporting the bottom line.
Fact: Search engine optimization (SEO) is one of the least expensive, yet most effective long-term digital marketing strategy. A study by Hubspot found that 93% of companies using inbound marketing, such as SEO and content marketing, increase lead generation.
In this 60-minute webinar recording, you will learn:
- Why you need to perform an SEO site audit on a regular basis (and how to do it)
- How to benchmark and setting up achievable and measurable goals
- Free and paid tools to measure your results
- Case studies and best practices
This webinar targets business owners, marketing and communications professionals and anyone interested in learning more about SEO website audits.