You’re probably familiar with the terms influencer marketing, content marketing, search engine optimization (SEO), and online collaboration tools. But do you know how to implement these marketing tactics and technologies into your communication mix, and more importantly how to measure the results of your efforts.
As the person responsible for marketing at your company, you are wearing many hats, tasked with a myriad of off- and online marketing programs, juggling budgets and are held responsible for bringing in new business directly associated with the projects you’re managing.
In an interactive online session on Tuesday, June 25th, Jennifer Beaupre, a business consultant and influencer marketing expert, Chris Raulf, owner and internet marketing strategist at Boulder SEO Marketing, and Marc Gutman, Chief Meeting Officer of Lighthouse Conferencing, presentend everything you need to know in order to implement an effective online lead generation strategy that will fill your pipeline for months to come.
Webinar Recording: The recording of this online session is now available right here: http://www.youtube.com/watch?v=AG1f7A9Bc-w
Webinar Slides: The webinar slides are available at: http://www.slideshare.net/BoulderSEOMarketing
Geared toward marketing and sales professional responsible for making a difference at their company, this webinar allows attendees to walk away with a wealth of new knowledge that will enable them to implement the presented online marketing tactics and tools immediately. Highlights of this presentation include:
- Defined: Influencer and content marketing
- How to support your online marketing programs with search engine optimization and social media marketing
- Online lead generation: It’s a team effort
- How to track and measure results
- Case studies
- How to choose, deploy, and get the most out of online collaboration tools
About the presenters:
A business consultant and marketing powerhouse, Jennifer Beaupre assists ambitious companies in defining and executing business and marketing strategies as well as tactical campaigns, including: influencer marketing, social media, public relations, content and lead generation, and branding. Jennifer is an industry thought leader, active blogger, content contributor and frequent speaker at industry events and conferences. She recently presented at the Inbound Marketing Summit, PlanetPTC, and the Intelligent Content Conference. Find and connect with Jennifer on LinkedIn www.linkedin/in/jenniferbeaupre
Marc Gutman, Chief Meeting Officer at Lighthouse Conferencing, has over a decade of experience in online conferencing, collaboration, webinar hosting, webcasting solutions, and online lead generation services. He is highly dedicated to Lighthouse’s mission of being a different kind of conferencing company. Connect with Marc on LinkedIn at www.linkedin/in/marcgutman and learn more about Lighthouse Conferencing at www.lighthouseconferencing.com.
Chris Raulf is owner of Boulder SEO Marketing, a search engine optimization, social media marketing and content marketing firm located in beautiful Boulder, Colorado. He has over two decades of hands-on internet marketing experience and gets a kick out of working with smaller and medium sized ambitious companies. Connect with Chris on LinkedIn at www.linkedin.com/in/chrisraulf.