Utilizing Twitter as a marketing outlet is a key component to the success of your online marketing campaign. With over 645 million active users on Twitter, there is great potential for driving business to your website from this social media platform.
Are you having trouble generating leads using Twitter? One of the biggest challenges that comes with managing a successful Twitter page is lead tracking. To help solve this issue, Twitter has recently created Twitter Lead Generation Cards. Lead Generation Cards work hand-in-hand with promoted tweets that allow you to collect information from the user in exchange for an offer from your business. Here’s an example of how Twitter Cards will look when placed along with a promoted tweet.
You are probably wondering how exactly does a Twitter Card work? When you tweet out content with a link from your website, Twitter Cards allow the user to view the summary, title, and also video or image related to the link. It’s very simple to implement these cards to your posts. Just add a couple topic specific meta tags in the <head> portion to your website. Then, Twitter must approve the link as being credible and your Twitter Card is created.
Before the introduction of Twitter Cards, business owners could only post a tweet with a link and hope the potential customer would click through to their website. Being that the number of average tweets per day exceed over 58 million, being heard can be difficult. As a business owner, you can capitalize on each message by adding eye catching images to your Twitter Cards. Doing this will surely increase your engagement and, at the same time, even better – your potential customer’s experience.
How Important are Twitter Cards for Lead Generation?
Even though Lead Generation Cards are a new feature, they have been proven to increase conversions. According to a case study conducted by Webtrends, Twitter Cards helped to increase the acceleration in lead acquisition by 996% in four weeks time. The leads generated were also very qualified. Webtrends saw a 50-200% increase over other lead generation tools.
Twitter Cards are an easy and innovative way to help drive results and improve your social media presence. Give us a call or send us an email if you have a question or need help with your social media marketing.
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