I recently read an article on Search Engine Watch by Joshua Ballard: a fellow search engine optimization expert and founder of Paradox Marketing. I was fascinated with the conundrum that he found himself in. In the article, Joshua explains that after arriving at his client’s office to begin a day’s work, he checked the keyword rankings for his client’s website. He successfully completed the migration of the website to a new server a few days prior. Josh all the sudden got an abysmal feeling of dread when he saw that the site couldn’t be found nestled in its top positions for any of it’s target SEO keywords anymore.
The site appeared to get de-indexed by Google faster than a kid chasing an ice cream truck. I was intrigued to learn more on how Josh and his client got out of this pickle. We connected via LinkedIn and a few days later we spoke via Skype. I learned that after starting to troubleshoot the problem, Josh discovered that none of the common root causes were the issue. Even more puzzled, he reached out to the previous web hosting company and they joined him in digging for the root cause. He was shocked at the atypical line of code he eventually discovered that seemed to cause the issue. It was both a very sophisticated setup and one to ponder philosophically.
Search engine optimization has become quite complex and involved over the last few years and I thought that more people could benefit by learning what happened to his client’s website. As a result, I interviewed Josh to dive a bit deeper into the problem and solution. His story will be beneficial whether you manage SEO for companies or you monitor your own site. I’m planning on interviewing other SEO experts about specific problems in the near future and hope that you’ll enjoy watching the very first video in this series:
Make Sure Your Website is Properly Indexed on Google
The Google crawlers will usually find, index and add your website and its individual pages to its database without you having to do anything. Once indexed, Google’s algorithm will then decide which websites will be shown in its search engine result pages (SERP) in relation to a search term or phrase. Although you’d usually want to make sure that Google has indexed all of our website’s pages, you can also let Google know that certain pages should not be indexed in its database. This may be a great option if you have “gated” content or other internal content that you don’t want to make freely searchable on the internet.
An easy way to find out if your site is properly indexed on Google is to do a site:[your-website].com search on Google’s Chrome browser. The example below shows that Google currently indexes approximately 225 pages of the Boulder SEO Marketing website:
Another great way is to set up Google Search Console and to monitor if Google properly indexes your website:
Learn SEO: Online or in Denver and Boulder, Colorado
Are you interested in learning search engine optimization? Our online and in-person SEO courses are a great way to learn how to improve your SEO keyword rankings, dramatically increase organic search traffic from Google and how to boost lead generation and sales from your online marketing activities. I invite you to join our email list and to follow us on LinkedIn and Twitter to learn about upcoming SEO classes.