The Internet and social media have dramatically changed the sales process. A GE Capital Retail Bank study revealed that 81% of consumers go online before making a purchase decision, spending an average of 79 days gathering information before making a major purchase. Conventional sales brochures have long been replaced by websites, blogs, and social media platforms.
Social media and search engines allow potential buyers to educate themselves without the need to talk to a sales rep. or to answer unsolicited phone calls before making a purchase.
On Wednesday, February 24, 2016, social selling experts Natascha Thomson, Jasmine Sandler, Julio Viskovich and Chris Raulf discussed tips and best practices that allow sales teams to:
- Connect with the right prospects online
- Use social selling to shorten the sales cycle
- Retain customers for a longer period of time
- Meet and exceed sales quotas
View the recording of this session and learn:
- What social selling is REALLY all about
- The difference between social selling and social branding/marketing
- How to effectively execute social selling
- Why tools can’t replace the human touch
This event targets sales and marketing professionals interested in learning how to boost their companies’ bottom lines through the use of social and digital selling.
Meet the Presenters
Natascha Thomson, CEO, MarketingXLerator, Co-Author, Yogi
Natascha is the CEO MarketingXLerator, a marketing consultancy with a focus on social media. She consults with small and large clients including SAP, Polycom, SLAP Company, LookingGlass, and HR Strategies.
Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. Passionate about “teaching others how to fish”, she is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley, as well as a co-author of the book 42 Rules for B2B Social Media Marketing. To relax, she teaches and practices yoga. Connect with Natascha on LinkedIn and Twitter.
“Give a man a fish and he won’t starve for a day. Teach a man how to fish and he won’t starve for his entire life.”
Julio Viskovich, VP of Marketing at rFactr
Julio spent time innovating and working with brands like Microsoft, and HootSuite on his way to being named a Top 30 Influencer by Forbes Magazine for his work in helping companies through digital transformation initiatives – specifically focused on helping sales teams adopt social media into their sales process. His book Sellarketing provides tips and tricks on using social media to build trust and value rather than for hard selling.
Julio is currently the VP of Marketing at social selling and employee advocacy platform rFactr along as well as Adjunct Professor of Digital Marketing at the University of British Columbia.
Jasmine Sandler, CEO and lead Digital Strategist of Agent-cy Online Marketing
Jasmine Sandler is a global keynote speaker, trainer, author and consultant in Digital Marketing and Social Selling for B2B global organizations and C-level executives. She is the CEO and lead Digital Strategist of Agent-cy Online Marketing, specializing in Search Marketing and B2B Social Media Marketing since she founded the agency in 2006. Jasmine has over 15 years of client experience in leading global digital marketing programs and campaigns.
Details of Jasmine Sandler’s Digital Marketing Consulting & Training programs can be found on www.jasminesandler.com
Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing
Chris runs Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national and international clients with all of their search engine optimization, social media and content marketing needs. Chris frequently authors guest-articles for industry websites such as Social Media Examiner and his international background makes him one of the few professionals in the industry who truly live and breath international and multilingual SEO on a daily basis. He’s a sought after speaker and his company was recently name a “Top 30 SEO Agency”.