When it comes to Facebook, and social media platforms in general, there is no such thing as a “perfect” fan page. Your “fans”, “followers”, or whatever you can call them, are probably somewhat diversified and you can probably divide them into at least 3 or 4 different buyer personas. With that being said, the best way to approach your Facebook page is to develop a solid content marketing strategy. This includes diversifying your posts to accommodate for your entire audience. By following these four general rules you are more likely to see a spike in your engagement as well as more fans flocking to your fan page:
1. Don’t leave out the image
This is a very important rule. The average Facebook user spends up to 6.9 hours a month on Facebook. If you do the math, that’s just over 14 minutes per day. This means that in order to capture someone’s attention, text alone is going to be easily skipped by your fans. Posts with images promote the highest user engagement. The average size photo you should place with your text should be 403×403, but try to shoot for 800×600 to achieve the best results. Image creation is also a great opportunity for branding so feel free to add your logo to images.
2. Engage with your fans
Facebook is not only a great marketing resource for your business, it also can be a great customer service tool. Always respond to your fans when they comment on your page. Engaging with people that comment on your posts act as a way for your company to build meaningful relationships through your fan page. If a customer asks a question, always make sure to answer it in a timely fashion. By addressing your fans inquiries, you are ensuring that you are listening and it shows your other fans that there are people behind your page that care about your brand.
3. Be consistent with your posts
A big mistake that many companies make is not being consistent with their content. Some post too much while some do not post enough. Where is the happy medium? According to Social Media Today, 5-10 messages per week is a good middle ground to help ensure that if your fans miss a post, they can see a new post the next day. When it comes to timing, people are most active on Facebook is between 12 pm and 5 pm. Avoid posting between the hours of 10 pm and 8 am due to the inactivity of most users.
4. Always stay positive
If there is a saying in social media its “Positivity is the key to an engaging fan.” This goes back to the foundation of marketing as we know it. If you do not have a positive tone and are controversial and negative, people will be far more likely to “unfriend” your brand. It’s going to go in with the mindset that people are turning to your brand as a way to be informed and injecting negativity with your posts will more than likely cost you your audience.
Running a successful Facebook page can be a challenging but also a fun and rewarding task. For additional information on this topic, view our recent webinar recording on how to develop a successful social media marketing strategy.