Using social media networks are a great and easy way to keep a customer base engaged and to improve customer retention. Social media networks such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest are all outlets that can generate this customer interaction. Here are a few tips that will help increase “followers” and improve customer activity within social media sites.
Hold a contest on your Facebook page while requiring users to “Like” the page and enter to win something in exchange for their “Like.” Since many customers are in tune with Facebook on a daily basis, there is always an opportunity to interact with online “followers.” This is a great way to promote customer interaction and business reputation while, for example, clearing out some unsold inventory. Now that more followers are involved and familiar with your Facebook page, continually update the page and keep the customer up to speed in business updates and products.
Twitter and Facebook Relationship
Although not always recommend, you are able to link Twitter with Facebook and automatically post updates to both sites. However, keep in mind that Facebook allows unlimited characters per post and Twitter only 140 characters, which includes the characters used for a link. These sites should complement one another with postings that refer to each respective site. Hashtags between both sites along with common trending keywords will help increase site traffic and “followers.” This is a great way to improve time management and generate more “follower” participation.
Interact in Industry
Make connections and converse with business in the related industry. Follow competition and similar businesses to increase industry awareness while building a positive reputation for your individual company. Interacting with fans and followers will keep customers coming back to the business for more information and updates. Whether it be a video posting, voting poll, or direct message to the customer, it is crucial to keep customers comfortable and active with the social media outlets of a business.
- Create sweepstakes to increase Facebook followers.
- If you don’t have time to post individually to multiple social media networks, then look for timesaving opportunities such as linking Twitter and Facebook for easier posting access and creating trending topics.
- Maintain industry awareness and a positive business reputation.
Social media is evolving at the speed of light and existing networks are changing their functionally and the way we need to interact with them on a regular basis. New social media networks are appearing out of the blue and can make a big splash in record breaking time.
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