Local SEO Tips & Best Practices: Your Resource Hub
Free local SEO training from a team with years of experience helping businesses dominate their local markets.
We’re educators first. At Boulder SEO Marketing, we host live local SEO webinars regularly, where we share the exact strategies that have helped our clients rank #1 on Google Maps, generate more qualified leads, and outperform competitors with bigger budgets. This page is your home base for all things local SEO training from our team.
Stay in the Loop for Our Next Live Local SEO Training
We’re currently working on our next local SEO webinar. When we have dates locked in, subscribers hear about it first. Our live sessions are free, packed with actionable strategies, and include Q&A where you can get your specific questions answered by our team.
Want to be the first to know when we announce our next live training?
Watch Our Latest Local SEO Webinar
Missed our most recent session? Here’s the full recording of our January 2026 webinar, featuring Chris Raulf and Daniel Burns covering growth marketing for local service businesses, Google Business Profile optimization, and how AI is changing local search.
What Our Local SEO Webinars Cover
Each webinar focuses on timely, practical local SEO strategies you can implement right away. We don’t do fluff. We don’t do theory without application. Here’s what you can expect us to address across our live training sessions:
- Google Business Profile optimization (claiming, verification, categories, posts, photos, Q&A, reviews)
- Local citation building and NAP consistency
- Creating location pages that actually convert
- Local link earning strategies that work in 2026
- Google Maps ranking factors and how to influence them
- Local service ads and when they make sense
- How AI Overviews and generative search are reshaping local SEO
- Using SE Ranking's Local Marketing tool to streamline your efforts
- Full-funnel growth strategies for local service businesses
Our Local SEO Webinars Are Perfect For
We design these sessions for people who want practical strategies, not marketing theory. If any of these describe you, you’re in the right place:
- Small business owners who want to find more local customers finding them online
- Marketing managers responsible for improving local search visibility
- Business owners who've tried SEO before but haven't seen results
- Anyone who understands SEO basics but wants to go deeper on local optimization
- People who'd rather learn from practitioners than read another generic blog post
Our Past Speakers
Chris Raulf
Chris has been doing SEO since before Google was called Google. As an internationally recognized AI and SEO expert, he’s helped businesses across North America, Europe, and Asia achieve top search rankings. He’s the creator of the Micro SEO Strategies℠ methodology, a Brand Ambassador for SE Ranking, and teaches SEO at the University of Strasbourg. Chris speaks at conferences worldwide, including upcoming sessions in Berlin for the GALA Conference. When he’s not optimizing websites, he’s probably on a mountain somewhere. Search “international AI and SEO expert” and see who comes up first.
Daniel Burns
Daniel brings over 20 years of experience managing strategic direction and development for digital businesses. He grew up in Brazil, graduated from the University of Miami, and has sailed across the Atlantic and biked across Europe. These experiences give him the perspective to turn complex SEO challenges into practical, revenue-driving strategies. Daniel oversees BSM’s operations and ensures every client engagement delivers measurable results.
Don't Miss Our Next Live Training
Our local SEO webinars fill up fast, and we only host them a few times per year. Get on our list, and you’ll be the first to know when registration opens. Plus, you’ll receive our Friday SEO Tip, where we share weekly insights on what’s working right now in search.
Got Questions? We've Got Answers.
We’re working on it. Honestly, we don’t rush these. We’d rather host fewer webinars that deliver real value than pump out content just to stay busy. When we lock in the next date, Friday SEO Tip followers hear about it first. That’s the best way to make sure you don’t miss it.
Yes. No paywall, no “Enter your credit card for access” nonsense. We’re educators. The recordings are here for anyone who wants to learn. If you find value in what we share and decide you want help implementing it, we’re here. But there’s no obligation.
You’ll be fine. We explain concepts in plain English and focus on practical application, not jargon. That said, if you’ve never heard the term “Google Business Profile” before, you might want to do a quick Google search first. We move at a good pace and assume you have at least a basic understanding of what SEO is.
Probably not. We cover foundational stuff, sure, but we also get into strategies most agencies don’t talk about publicly. Things like full-funnel growth marketing, how AI Overviews are changing local search, and the specific tactics we use with our own clients. If you’ve been doing SEO for a while, you’ll still walk away with something useful.
Typically around 60 minutes, including Q&A. We pack a lot in, but we respect your time. You can always watch at 1.5x speed if you’re in a hurry.
We do. Boulder SEO Marketing is a boutique agency, so when you work with us, you’re getting direct access to Chris, Daniel, and our senior team. No junior account managers learning on your dime. If you’re watching these webinars and thinking, “I need someone to actually do this for me,” reach out. We’ll have a conversation and see if we’re a good fit.
Absolutely. Drop us a line through the contact form on our site or reply to any of our emails. We read everything. If your question comes up a lot, there’s a good chance we’ll address it in a future session.