Your Journey to Dominating Search Results and Boosting Conversions Starts Here.

At BSM, we recognize that the SEO voyage can be daunting and intricate. That’s why we’ve pioneered our unique approach: the Micro-SEO Strategy℠. This transparent and potent methodology cuts through the noise, ensuring tangible outcomes.

A New, Hyper-Focused, Approach to Search Engine Optimization

After ignoring the SEO for our website, because we were so busy helping our customers, we got hit by a Google core algorithm update. Overnight, our website lost 80% of our organic (non-paid) search traffic.

We had to fix the problem, fast. This situation forced us to return to the “SEO drawing board.” We had to figure out what SEO strategy would get us the most significant ROI in the shortest amount possible.

Introducing Micro-SEO Strategies℠ - Hyper-focused and Affordable SEO Services For Companies Of All Sizes

This hyper-focused SEO strategy tackles one webpage at a time. With websites that have been up-and-running for some time, we’re usually able to identify underperforming web pages, that are already ranking for some high-intent, and high-monthly search volume SEO keywords. We then apply our 30+ step Micro-SEO Strategy℠ methodology and create THE best piece of content on the internet, supported by impeccable design, conversion rate optimization (CRO) best practices, and many other aspects.

Each Micro-SEO Strategy℠ includes dozens of on- and off-page SEO tasks, all geared towards getting the micro-strategy page to rank at the top of Google for its target SEO keywords

From conceptualizing the initial layout to filling in the wireframe to launching the end product, we’ll approach every step with SEO in mind while remaining true to your vision and brand.

Proof Is in the Pudding Micro SEO Strategies℠ Yield Measurable Results, Fast

After launching a recent Micro-SEO Strategy℠ page for one of our customers, organic clicks to that page increased by nearly 300% compared to the same time period of the previous year:

Year Over Year

A Game Changer: Google’s Helpful Content Algorithm Update

If you, or your current agency, are still cranking out a ton of content for the sake of adding as much content to your site as possible, stop it.

Google’s Helpful Content algorithm update was a game changer. Unless the content on your website is better than the content currently available on the internet, there’s a slim chance that you’ll end up ranking at the top on Google.

Most SEO agencies offer monthly SEO packages that, usually, include the creating of a bunch of blog posts. Sadly, a lot of low-cost agencies now use AI-content generation tools such as ChatGPT to crank out those blog post. Guess what? There’s zero chance that this content will rank in Google. Google is smart enough to detect this kind of content. In fact, publishing AI-generated content to your site could harm it, and it may get excluded from appearing in Google.

The new SEO is is all about top quality content, not quantity.

Our SEO Methodology Explained

Every project is a bit different, but for most projects we usually
recommend the following approach:

Micro-SEO Strategies℠ take a hyper-focused approach to optimization. Instead of tackling an entire site, which can take months, if not years, we deploy these strategies page-by-page, so the site can start climbing the rankings in months. With the right application, Micro-SEO Strategies℠ allow clients to outrank even their largest competitors for targeted keywords.

As part of our initial research and proposal development process, we’ll identify and discuss with you the initial low-hanging fruit Micro-SEO Strategies℠ opportunities that your site has.

Before committing to work with us, we’ll review these opportunities with you in a screenshare or in-person meeting so that we’re both on the same page. We don’t just want to dictate what we’ll do for you, we’d like to make this a collaborative effort so that we all feel good about the direction that we’re about to embark on.

Before leaving on a long road trip, you probably get your car checked out by a professional mechanic. Your car may look great on the outside, but once you lift the hood, who knows what kind of issues there are.

The same thing applies to your website. Over time, most websites accumulate technical issues that could impact the overal performance of the site in Google search.

Even before signing on the dotted line, we’ll run a complimentary initial technical SEO audit and share the result with you. In many cases, a company’s webmaster will be able to fix the technical issues. In some cases, the technical issues can be pretty severe, and your web designer may not be able to address the issues without help. Don’t worry. We’ve teamed up with some of the top technical SEO experts in the United States, and we’ll help facilitate a solution.

Before leaving on a long road trip, you probably get your car checked out by a professional mechanic. Your car may look great on the outside, but once you lift the hood, who knows what kind of issues there are.

The same thing applies to your website. Over time, most websites accumulate technical issues that could impact the overal performance of the site in Google search.

Even before signing on the dotted line, we’ll run a complimentary initial technical SEO audit and share the result with you. In many cases, a company’s webmaster will be able to fix the technical issues. In some cases, the technical issues can be pretty severe, and your web designer may not be able to address the issues without help. Don’t worry. We’ve teamed up with some of the top technical SEO experts in the United States, and we’ll help facilitate a solution.

After addressing the technical SEO issues of a website, it’s not uncommon to see a 10%-20% boost in organic traffic. So it’s definitely worth doing it.

As soon as the onboarding process is complete, we’ll get to work. Unless you absolutely don’t want to be involved, you’ll be part of the initial Micro-SEO Strategy℠ roadmap meeting. This meeting usually takes between an hour and two. We’ll tackle critical micro-strategy tasks such as low-hanging fruit keyword research, discuss content, perform in-depth search engine results pages (SERPs) analysis, and more.

After performing the research, it’s not uncommon that we’ll put the whiteboard to use and whip up the initial wireframe for the Micro-SEO Strategy℠ page.

Although, we usually see the biggest return on investment from deploying hyper-focused Micro-SEO Strategies℠, it’s still important and beneficial to address foundational search engine optimization tasks. Foundational SEO tasks are implemented site-wide and include tasks such as keyword research for all pages, keyword mapping, and on-page optimization across the site. Foundational SEO aims to improve the overall user experience and ensures all relevant pages on your website are indexable.

A critical component of any SEO strategy is building a website’s E-E-A-T score. E-E-A-T refers to the four most important qualities that Google’s search raters look for on every page they evaluate: Experience, Expertise, Authoritativeness, and Trustworthiness.

We help clients establish E-E-A-T by publishing high-quality content, deploying digital PR campaigns, acquiring reputable backlinks, and numerous other strategies. Increasing a website’s E-E-A-T score takes time, but it’s well worth the effort.

[E-commerce SEO Case Study]

How a Barware Company Jumped 9 Slots on the Google SERPs to Surpass Even Amazon for the Keyword “Pour Spouts”

Crew Supply, an e-commerce company that sells barware, approached us with a huge challenge: help them outrank their biggest competitors, including major online retailers. They wanted to appear at the top of the SERPs so mixologists and baristas hunting down high-quality tools could easily find them. BSM got to work devising and then deploying a hyper-focused Micro-SEO Strategy℠. The updated page climbed the rankings almost immediately after launch for “pour spouts” and related keywords. Within months, it landed the first slot on the SERP, overtaking Amazon, Target, and Walmart.

We invite you to read this e-commerce SEO case study and learn how effective our proprietary SEO methodology can be in producing remarkable SEO results.

E Commerce Story Case

We invite you to read this e-commerce SEO case study and learn how effective our proprietary SEO methodology can be in producing remarkable SEO results.

We invite you to learn additional information about Micro-SEO Strategies℠ by watching this hour-long webinar that Boulder SEO Marketing founder & president Chris Raulf, and COO Daniel Burns presented.

[B2B SEO Case Study]

Claiming the Featured Snippet for the Keyword "Peninsula Desk" With a Micro-SEO Strategy℠ Light

This B2B SEO case study highlights the effectiveness of our Micro-SEO Strategies℠ in a B2B environment.

Peninsula Desk 1

What Sets Us Apart?

Our SEO agency operates with total transparency and makes sure clients know from day one that we can’t manipulate Google. (Despite what other agencies may say, no one can.) What we can do is put implement proven and tested SEO strategies that we know are working.

To see if our approach might be a good fit for your site, reach out today! If we end up working together, you can count on getting:

Great SEO Results

Great SEO Results

A Strong Personal Connection

A Strong Personal Connection

Excepcional Customer Service

Excepcional Customer Service

TESTIMONIALS

What Our Clients Are Saying About Us

Deanna Baranyi
Deanna Baranyi
2023-05-11
We have had a great experience working with Boulder SEO Marketing. Chris, Dan, and their team go above and beyond to work with our law firm (Debbie Taussig Law) on our SEO efforts.
Adam Wooten
Adam Wooten
2022-05-11
Expert training on international SEO. Chris knows this topic better than anyone.
Aleksandra Seidemann
Aleksandra Seidemann
2020-12-22
The online SEO course is packed with knowledge, useful tips and templates, allowing you to get right down to optimizing your web content. Definitely worth it!
Lisa Buffo
Lisa Buffo
2019-08-22
Boulder SEO Marketing is awesome! I took their free course and online course and learned what I needed to take my business's SEO strategy to the next level. They are also friendly and prompt in their communications with students.
Dorian Cumberbatch-Quintero
Dorian Cumberbatch-Quintero
2019-05-13
Professor Raulf in his brilliant course explains in a very affable style, how to better put into practice, the so frequent oversimplified understanding of Search Engine Optimization. As a student of TcLoc at Strasbourg University, it has been an invaluable opportunity to learn from him.
Jens Nicolaysen
Jens Nicolaysen
2017-09-18
Chris was knowledgeable and flexible. We brought him in for a half-day work session to get part of our team up-to-speed around on-page specific SEO considerations. It was great for those who didn't know a ton about SEO and a great opportunity for others with more knowledge to ask more involved questions.
Austin Rosmarin
Austin Rosmarin
2017-09-15
Chris was immensely helpful in teaching our company about the importance of SEO marketing and guiding us through new practices that we can implement to grow our company's traffic to new levels.
Samantha Miller
Samantha Miller
2017-06-23
I attended the 2 Day Class with very minimal marketing/SEO background and I left with an abundance of knowledge to apply to the company I work for. Chris is extremely professional and makes the classes exceptionally easy to follow, especially for a beginner like myself. It was very hands on, small classes allowed for one-on-one attention. I would highly recommend this training to anyone that is looking to get a grasp/ make a career in the Marketing/SEO industry. He also supplies you with copies of everything that was discussed during the two days so you can go back and review at a later time. I am looking forward to future training classes with Chris!
Rhet Behler
Rhet Behler
2017-06-21
Chris is an excellent seo marketing teacher. His two day class sets the foundation for SEO learning. It was refreshing to see Chris manage a wide spectrum of students from the highly technical to the local business owner. His SEO training is well organized and the class was of great value to me. Chris I truly appreciate your willingness to teach others, it's a great quality.
Brian Walter
Brian Walter
2017-05-04
This is an excellent course, highly recommend. Chris is great at teaching and will give you a great baseline of white hat SEO (legal SEO). A great benefit to the course is that Chris has created a video series of the course so you can review any part of it at a later date. If you can do all the things and spend the time doing what Chris tells you, your business will see a significant increase in Internet traffic.

[B2B SEO Case Study]

Improving Northern New Jersey
Pet Care Services 20 Positions

This local SEO case study focuses on how we a dog walking business increase their organic search traffic by deploying a targeted Micro-SEO Strategy℠ on a location page. As a result, the business attracted 1,200 additional visitors, with the number still growing.

Pets Specialists

Frequently Asked Question

BSM offers monthly SEO packages, which come with all the services you’ll need to start climbing the rankings. Additional services, like social media management, are available à la carte. Our packages range in price from $1,500 to $3,000 per month. The only difference between them is the level of engagement each includes.
Since we tailor our approach for each client, every package is unique. They all come with the same fundamental SEO services, however, which include strategy sessions, comprehensive audits, detailed reports, and on-page and off-page optimization tasks.
Since the Google algorithm is notoriously complex and changes daily, no reputable SEO agency will guarantee results. On average, though, we see our clients climb the rankings within three to six months. Many factors influence the speed at which the strategies we deploy start yielding results, but you can be sure we’ll keep you informed of our progress every step of the way.

Most digital marketing agencies take a cookie-cutter approach to SEO. At BSM, however, we know optimizing sites in the same way yields the same results for everyone, which are lackluster at best. Instead, we deploy unique, hyper-focused SEO strategies designed to attract more of the right kind of traffic.

Our Micro-SEO Strategies℠ allow even the smallest players to overtake global corporations on the SERPs. Coupled with our other services, which ensure your site is optimized on the back end while being sleek and intuitive on the front end, our revolutionary approach can help you outrank your competitors (and often in record time).

The easiest way to determine what you might need in search engine optimization is by running a free SEO audit. This complimentary tool will give you a detailed, eight-page report in less than a minute that explains exactly what your site needs to gain better visibility on Google and other search engines.

All of our monthly SEO packags include technical SEO services to some extend. While we’re not a technical SEO shop, our team will provide you with a technical SEO audit. We’ll point out issues using tools such as Google Search Console, Google Analytics, and SE Ranking. If you, or your webmaster, are not able to take care of the technical SEO issues, we’ll be happy to get you in touch with our technical SEO partners. Our partners exclusively focus on addressing tech fixes. They’ll work with you to conduct a thorough technical, humans-driven, tools assisted, audit of the website to identify any issues that may be impacting its performance. If you, or your tech team, are not able to fix the issues, they’ll provide a quote and timeline for addressing the issues.

If you enlist the services of our technical SEO partners, they’ll closely work with our team to ensure that all technical fixes directly impacting SEO are completed.

Our Approach to Artificial Intelligence (AI) & SEO

We’re proud to lead the pack regarding search engine optimization and AI. This starts with leveraging all the most advanced technology, including AI-powered tools like ChatGPT, Google’s Apprentice Bard, and digital marketing tools such as SE Ranking. Of course, although artificial intelligence has the potential to revolutionize the industry, it’s important to note its limitations. AI can streamline content generation, for example, but the copy it produces often lacks value and therefore doesn’t meet Google’s quality standards. That means posting lots of AI-generated content is not a viable long-term SEO strategy.

AI tools can still be used to create non-ranking content, however, like social media posts and email newsletters. At BSM, this is precisely how we use them. By streamlining the most tedious tasks, we can get more done faster. This translates to better rankings in a much shorter period for our clients.

Adobestock 583696817 Editorial U
Chatgpt

Pricing

Our Monthly SEO Packages

At BSM, businesses can choose from three comprehensive SEO service packages. Regardless of the package selected, clients get access to our team of SEO experts, including strategists, designers, writers, and social media specialists, who work together to deliver real results. The only difference between each plan is the level of engagement they carry.

Eco Plan

$2,000

/Month

Pro Plan

$3,000

/Month

Elite Plan

$4,000

/Month

Leadership Team

Chris Raulf Founder Boulder Seo Opt

Chris Raulf

Founder & Chief Executive Officer

Chris Raulf is the founder of BSM, a hyper-focused SEO agency, located in Denver, Boulder and Los Angeles. Chris and his team assist local, national, and international clients.
Daniel Burns Bsm Opt

Daniel Burns

COO, Digital Strategist

For over 20 years, Daniel has a proven record of managing strategic direction and development – driving revenue gains and improving their efficiency and effectiveness.

Events

Upcoming SEO Webinar

Tuesday, February 27, 2024

[Complimentary Two-Hour Online SEO Workshop ] Learn How to Master Google’s New Search Generative Experience (SGE)

Companies We Work With

Zenarts
Future Farm Logo
Crew Logo 480x480
E Source Logo
Star Logo
Mighty Me Logo
Burguess Group Logo
Magnet Source Logo