Hands down, LinkedIn is the most popular professional networking site in the world. I’ve been promoting the potential of LinkedIn for personal and business use for years and I’ve also written several articles about this powerful tool for Social Media Examiner. In addition to being a great professional networking channel, LinkedIn is also a great…
You can add many components to your digital marketing strategy. However, you don’t want to shove a bunch of money at several things without knowing if they’ll help you and how you can track the results. In my 20+ years of experience with online marketing, I think there are three things that every company must…
As social media marketing increasingly becomes etched into the modern digital marketing landscape, so is the importance of maintaining your channels. So many businesses create social media content, but they use the “set it and forget it” mentality. This is where companies are missing the mark. When it comes to implementing a successful social media…
Are you satisfied with your leads and sales that are generated from your website? In order to stay competitive in today’s digital landscape, your search results are the foundation for getting your website found by new customers. You don’t have to be a genius to learn search engine optimization (SEO) and online marketing, you just…
Many companies still see social media marketing as something they “also” have to do. Very little thought is put into creating a strategy that’s actually designed to increase brand recognition, lead generation, and sales. In fact, frequently the newest and lowest paid intern ends up being in charge of a company’s social media effort since they…
I’m sure you’ve heard it before – you need to have a social media strategy for your business. Love it or hate it but it’s an important way to reach and engage with customers. Another important aspect of having a solid social media strategy is that it can affect your website’s ranking on search engines. Google…
Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will…
As a local business owner, you know how important it is to be found in organic search engine optimization (SEO) results in order to grow your business. Just look at these statistics from Think with Google on mobile searching and location: Mobile searches for “where to buy” have grown 85% since 2015 Nearly 1/3 of…
Defined as the process of buying and selling products or services exclusively through electronic channels, the growth in ecommerce (aka e-commerce) transactions continues to skyrocket. The U.S. Census Bureau has been collecting data on ecommerce retail sales since 1998. In fact, the agency states that ecommerce sales have been growing nine times faster than traditional…
Whether you own a small- or medium-sized business, generating leads and converting them into buying customers through the use of digital marketing is imperative in order to grow your business. Essentially, the ultimate goal of digital marketing is to drive traffic to your website, where consumers can contact you and make a purchase. Over the…