Are you’re in charge of digital marketing at your company? If so, you surely understand that the right tools can make all the difference in the world. You most-likely manage your email marketing campaigns with a customer relationship management (CRM) application and you probably also use a tool such as Hootsuite or SproutSocial to manage…
If you’re a small business, you may think you can’t afford to invest in an SEO strategy. I’d turn that statement into a question and ask, “Can you really afford NOT to invest in SEO?” Here’s why…people are searching online for everything these days, and if your business can’t be found within the first 3-4…
Many companies still see social media marketing as something they “also” have to do. Very little thought is put into creating a strategy that’s actually designed to increase brand recognition, lead generation, and sales. In fact, frequently the newest and lowest paid intern ends up being in charge of a company’s social media effort since they…
As the owner of a digital marketing agency in Denver, I’m honored that we frequently get recognized as a top search engine optimization agency by companies such as DesignRush. As a result of this recognition, I frequently get invited to share my views, opinions, and knowledge at conferences and in interviews. In a recent interview…
As a marketer, you know that anything that saves you time or money is good for business. This is especially true for tasks you need to complete on a regular basis. And if your business is like most, there are plenty of these kinds of items on your organization’s To Do list. Whether it’s researching…
Hands down, LinkedIn is the most popular professional networking site in the world. I’ve been promoting the potential of LinkedIn for personal and business use for years and I’ve also written several articles about this powerful tool for Social Media Examiner. In addition to being a great professional networking channel, LinkedIn is also a great…
You can add many components to your digital marketing strategy. However, you don’t want to shove a bunch of money at several things without knowing if they’ll help you and how you can track the results. In my 20+ years of experience with online marketing, I think there are three things that every company must…
As social media marketing increasingly becomes etched into the modern digital marketing landscape, so is the importance of maintaining your channels. So many businesses create social media content, but they use the “set it and forget it” mentality. This is where companies are missing the mark. When it comes to implementing a successful social media…
Are you satisfied with your leads and sales that are generated from your website? In order to stay competitive in today’s digital landscape, your search results are the foundation for getting your website found by new customers. You don’t have to be a genius to learn search engine optimization (SEO) and online marketing, you just…
I’m sure you’ve heard it before – you need to have a social media strategy for your business. Love it or hate it but it’s an important way to reach and engage with customers. Another important aspect of having a solid social media strategy is that it can affect your website’s ranking on search engines. Google…