Simon Golding
Head Digital Strategist
Partnering with founder Chris Raulf and COO Daniel Burns, he leads digital strategy across BSM’s enterprise engagements, shaping how complex accounts are planned, sequenced, and measured. He is qualified as both practitioner and strategist across every major digital channel, a combination that lets him design a plan and then stand behind how it actually runs.
Simon brings 16 years in marketing to the role, 11 of them in digital specifically, with experience spanning effectively every industry sector over his career. His skill set covers paid and earned media, organic search, channel strategy, and the operational side of turning a strategy into work a team can execute.
His route into the field was not the usual one. Simon holds a double major in Psychology and Bioethics and spent a stretch of his career in neuromarketing, the discipline that measures what people’s brains do in response to messaging rather than what they report on a survey.
Simon Golding
That grounding shapes how he approaches strategy now, with more attention on why a person hesitates or converts than on what a channel can technically deliver. Born in the United States and raised in Australia, Simon holds dual citizenship and now lives in Colorado, chosen largely for the hiking. He is a lifelong musician who drums, sings, and plays a little guitar, and he once taught fire twirling in college, a skill with limited application to digital strategy so far.