AI Is Revolutionizing Google Search—Are You Ready? | Friday SEO Tip
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AI Is Revolutionizing Google Search—Are You Ready?
Today, I want to talk about an article Google just published about how AI is transforming search. I know—AI is everywhere, and you’re probably sick of hearing about it. The reality, though, is it’s here to stay, and we need to be ready.
So, what’s the big news? Check out the video above.
AI is reshaping how we search for things online, and it’s happening faster than anyone could have predicted. One of the coolest new features? You can now take a video of something and ask questions about it directly through search.
Why does this matter?
It’s yet another sign that search behavior is evolving in a big way. Remember when we used to type out super-specific, long-tail keywords? Well, AI is changing all of that. What’s more, when you search now, you’ll likely see results categorized under AI Overviews, which showcases a wealth of information right at the top of Google’s page. No scrolling needed.
For businesses, this means one thing: If you want maximum visibility, you need to show up in AI Overviews. This is the new prime real estate in search results.
At BSM, we’re already ahead of the curve. We recently hosted a webinar, “Adapt or Fall Behind: Leveraging Google AI Overviews for Success,” which served as an introduction to our upcoming half-day workshop focused on this very topic. We use tools like Gemini and ChatGPT to generate incredibly detailed content outlines, which we then turn into high-quality pages containing content written by humans that ranks in AI Overviews.
Curious about how this process works? In our upcoming workshop, we’ll walk you through everything from crafting the right prompts to creating AI-optimized content that ranks. It’s a comprehensive, step-by-step approach designed to help you leverage these tools for remarkable results. It will be on Thursday, October 24, from 11:00am to 3:00pm EDT. Learn more here.
If you’re ready to learn how to capture Google’s attention and dominate in AI Overviews—or if you’re intrigued by prompt engineering—I highly recommend joining our upcoming workshop.