Learn Search Engine Optimization

[Full-day Search Engine Optimization Course] Attend In-person in Denver, Colorado, Or Online via Livestream

Learn How to Outrank Your Competitors in Google. Boost Lead Generation and Sales with Our Proven and Tested Methodology.

Due to the Delta variant of COVID-19, we decided to reschedule the full-day SEO course in Denver, Colorado, from Thursday, November 4, 2021, to Thursday, April 14, 2022.

Are you not quite ready to attend this class in person? Or do you reside outside of the Denver area and don’t want to make the trip to the Mile High City? No worries; you’ll be able to join us online via Livestream.

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Attend Our SEO Course Via Livestream Or In-person in Denver, Colorado (Limited Capacity)

Frequently rated as one of today’s top SEO training courses, this non-technical, full-day workshop offers an excellent opportunity for anyone to learn how to implement a powerful online marketing strategy. Attendees will learn proven and tested techniques that we deploy for our customers, and best of all, you’ll be to put the newly acquired knowledge to work the same day.

Space for the workshop is limited to 40 in-person attendees, and tickets are available on a first-come-first-serve basis. If you are not fully vaccinated or have already recovered from a COVID-19 infection, we ask that you wear a face mask during class.

If you’re not able to attend this workshop in person, you have the option to join us via Livestream. As we’ll also be taking questions from our Livestream participants, there will be a limited amount of tickets available for those who will join us online.

Option One: Attend the Full-day Digital Marketing and Search Engine Optimization Workshop In Person In Denver

  • When: Thursday, April 14, 2022. Doors open at 8:30 am MDT, and the workshop starts promptly at 9:00 am MDT. We’ll serve a light breakfast. There will be refreshments throughout the day and a catered lunch buffet. The workshop concludes at 4:30 pm, and we invite you to attend the happy hour immediately following the workshop.
  • Where: The Curtis Hotel in downtown Denver, Colorado.
  • Registration: The registration fee to participate in the workshop in person in Denver is $449.00. You’ll get a printed booklet of the course materials as well as access to online templates and worksheets. The registration fee includes all catered food and drinks, including happy hour.
  • Workshop recording: We plan to record the workshop, and all attendees will receive the link to the recording the following week. The recording will be available for six months.

Option Two: Attend the Full-day Digital Marketing and Search Engine Optimization Workshop Online via Livestream

  • When: Thursday, April 14, 2022. The Livestream starts at 8:45 am MDT and concludes at 4:30 pm when the workshop ends.
  • Registration: The registration fee to participate online is $249.00. You’ll get access to an electronic copy of the course materials, as well as access to online templates and worksheets.
  • Workshop recording: We plan to record the workshop, and all Livestream attendees will receive the link to the recording the following week. The recording will be available for six months.

SEO Course Overview

As more and more businesses are trying to boost the visibility of their website in search engines, showing up at the top in Google, and having a user-friendly, easy-to-navigate website is more important than ever before.

Nearly 75% of people will click on one of the top three non-paid search results in Google. If your website does not show up at the top in Google for your target SEO keywords and phrases, they’ll end up on your competitors’ websites, and you’re missing out.

This fast-paced, hands-on workshop kicks off with an overview of how search engine optimization works fundamentally, how the Google algorithm has changed over the years, and how future algorithm changes will impact search. Google’s algorithm currently consists of approximately 250+ ranking signals (and potentially 1000s of sub-ranking signals). Essentially, the better we’re able to address most, if not all, of the main rankings signals of the Google algorithm, the better our website will rank in the search results.

The methodology that you’ll learn has been developed and fine-tuned over the last 12+ years. You won’t find many search engine optimization courses that will teach you everything you need to know in one day. You may not know everything there’s to know about SEO, but you’ll learn how to get started and build on the knowledge you’ll gain by attending this course.

The workshop focuses on the following main areas:

Let’s Get Organized: The More You Know About Your Target Audience(s), the Better. Templates and Information Needed to Succeed with SEO.

Now, let’s take a look at onboarding documents and information that will support the success of your SEO strategy. The workshop features several exercises, and you’ll get access to online templates (Google Docs and Spreadsheets) so that you can start implementing your strategy during the training.

Score Extra SEO Points by Improving the Technical Health of Your Website

You’ll learn how to identify and fix any technical SEO issues with your website. Frequently, fixing these problems will increase organic search traffic right away. For the duration of the class, you’ll get complimentary access to SE Ranking, a leading SEO audit, and SEO tool. We’ll also work with Google Analytics, Google’s Search Console, and other tools.

Don’t Confuse Your Website Visitors: The Functionality and User Experience of Your Website Is a Critically Important SEO Factor

Getting people to a website is only half the battle. Once people land on your website, they need to quickly find what they’re looking for and, ultimately, be able to take the desired action. We’ll discuss how to audit and improve the website’s functionality and implement conversion-rate-optimization (CRO) strategies to convert more visitors to customers.

Not Rocket Science But Extremely Important: On-page SEO Best Practices

On-page SEO starts with keyword research and understanding how your target audience(s) search for what you have to offer. Once we’ve identified our target SEO keywords, we’ll map them across the entire site so that we can then create and optimize meta tags, website copy, blog posts, internal hyperlinks, and more.

There’s No SEO Without Content: Learn How to Create A Powerful Content Marketing Strategy

The foundation of a robust digital marketing and SEO plan is content marketing. You’ll learn how to develop and publish content that will outrank your competitors’ content. You’ll also learn how to use our templates to build a content marketing strategy so that you don’t have to shoot from the hip all the time.

Get More Real-Estate on Page Number One in Google: Learn How to Boost Your Website’s Backlink Profile and Push Down Your Competiton with Off-page SEO Best Practices

Backlinks from other websites to your website are still crucially important for the success of your overall SEO strategy. Introducing you to tactics such as press releases, business listings, directory listings, and guest posts, you’ll learn how to create a robust backlink profile for your website that complies with Google’s Webmaster Guidelines.

Big Brother Is Watching: Social Media Marketing and SEO

Google takes a look at everything that you do online. Love it or hate it, but social media marketing needs to be part of your SEO strategy. Over the years, we figured out how to get page number one listings in Google for our social media platforms. This tactic allows us to take up additional real estate and push down our competitors.

Who Should Attend this Workshop?

If you work for a competitor, please don’t sign up. Thank you.

Although also a great fit for marketing professionals from Fortune 1000 companies, we’ve developed this SEO course with small and medium-sized businesses in mind. If you’re not able to spend $5,000+ per month with an SEO agency, this workshop is for you.

After attending the class, you will be able to implement a methodology that has helped companies from around the globe boost their Google organic search traffic and dramatically increase lead generation and sales from their websites.

The workshop includes several group exercises. Make sure to bring your laptop and be ready to participate actively.

Hear What Previous Workshop Attendees Say About Our SEO Courses

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The SEO training offered by the Boulder SEO Marketing team is outstanding. You leave the workshop with an arsenal of tools, tips, and practical examples to combat your SEO needs. I was genuinely shocked by the number of materials and insights that were shared. In a word: empowered.

Ruth D.

What Else Do do I Need to Know About this Full-day Search Engine Optimization Course?

Attending this workshop allows you to learn a methodology that we’re deploying for our customers daily. We’ve developed, fine-tuned, and are constantly improving this methodology since 2009. SEO and digital marketing change all the time, and we’re constantly monitoring what is working, why it’s working, and how we can make something that’s working part of our methodology. Throughout the year, we host complimentary educational webinars, and we invite you to keep in touch and attend upcoming events so that you can stay up to date.

No doubt, succeeding with SEO can be tremendously rewarding. Still, since we haven’t written the Google algorithm (or any other search engine’s algorithm for that matter), we can’t guarantee any results. We can tell you that this methodology has worked amazingly well for many of our students and customers alike.

Ultimately, the success of your SEO and digital marketing strategy depends and many things. Ask yourself: How much time and work are you willing and able to put in this effort. Do you have other internal resources to support you? Was your site potentially exposed to black hat SEO strategies in the past? Are you able to keep up with past and future algorithm updates?

Chris Raulf, Global Digital Marketing Expert and Founder of Boulder SEO Marketing

Chris Raulf is the founder of Boulder SEO Marketing, a full-service digital marketing agency, located in beautiful Denver and Boulder, Colorado, and London, UK. Chris and his team assist local, national, and international clients with all of their SEO, pay-per-click, social media, content marketing, and online marketing needs. Chris has over two decades of hands-on experience under his belt and his multilingual background has helped him become a globally recognized international SEO expert.

Daniel Burns, Director, Director, Strategic Operations at Boulder SEO Marketing

For over 20 years, Daniel has a proven record of managing strategic direction and development – driving revenue gains and improving their efficiency and effectiveness. Daniel grew up in Brazil and graduated from the University of Miami. An avid reader and adept at radical sports, he sailed across the Atlantic and biked across Europe. These broadening experiences give him the ability to think laterally, turning stakeholder expectations into successful digital strategies.

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