Learn Search Engine Optimization
Welcome to The
Online SEO Course
You’ve Been Hoping to Find
Get immediate complimentary access to one of today’s best search engine optimization courses.
The strategies and tactics that you’ll learn in this 4-1/2-hour on-demand course will help you outrank your competitors in Google, and other search engines.
Course instructors Chris Raulf and Daniel Burns share over four decades of hands-on SEO and digital marketing experience.
In this 4-1/2-hour on-demand course, Chris and Daniel teach you agency-tested and approved strategies strategy that you can put to work immediately. After completing this course, you understand what is working in SEO today, why, and how.
This class will also help you understand if you should (or could) keep your SEO efforts in-house or if your business could benefit from working with an agency.
Up Your Game with the SEO Strategy Framework and Micro-SEO Strategies
Recent major algorithm updates have changed the SEO game; big time. Developed by industry veteran and Boulder SEO Marketing founder Chris Raulf, the SEO Strategy Framework explains the most critical algorithm signals and tasks in easy-to-understand terms.
While the SEO Strategy Framework covers the ins and outs of many foundational SEO tasks, Micro-SEO Strategies allow anyone to deploy hyper-focused SEO campaigns that yield incredible results within less time.
SEO Course Overview
As Google’s algorithm continues to evolve, SEO has become quite technical over recent years. Yet, at the core of everything is still content that connects people with websites.
While there are many benefits to fully optimizing a website, to do so could take months, if not the better part of a year, or even longer. Back in the day, Google used to rank websites based on how well optimized the entire site was. Nowadays, Google ranks certain content of websites.
This course teaches attendees how to apply the SEO Strategy Framework and deploy Micro-SEO Strategies as part of their overall digital marketing efforts.
Get ready to:
After attending this course, you’ll be ready to tackle SEO in-house assuming that you have the time, resources, and knowledge to do so. Many past workshop attendees also realized that they could benefit from hiring an agency to help them with their SEO. Attending this workshop, though, helped them better understand how SEO works, and they now “speak” our language to find the SEO agency that’s right for them.
The methodology you’ll learn has been developed and fine-tuned over the last 12+ years. We’re confident that you’ll find this search engine optimization course well worth your time.
The workshop focuses on the following main areas:
Let’s Get Organized: The More You Know About Your Target Audience(s), the Better. Templates and Information Needed to Succeed with SEO.
Let’s take a look at onboarding documents and information that will support the success of your SEO strategy. The workshop features several exercises, and you’ll get access to online templates (Google Docs and Spreadsheets) to start implementing your strategy as you go through the course.
Score Extra SEO Points by Improving the Technical Health of Your Website.
Learn how to identify and fix technical SEO issues with your website. Frequently, fixing these problems will increase organic search traffic. For the duration of the class, you’ll get complimentary access to SE Ranking, a leading SEO audit, and SEO tool. We’ll also work with Google Analytics, Google’s Search Console, and other tools.
Don’t Confuse Your Website Visitors: The Functionality and User Experience of Your Website Is a Critically Important SEO Factor.
Getting people to a website is only half the battle. Once people land on your website, they need to quickly find what they’re looking for and, ultimately, be able to take the desired action. We’ll discuss how to audit and improve the website’s functionality and implement conversion-rate-optimization (CRO) strategies to convert more visitors to customers.
Not Rocket Science But Extremely Important: On-page SEO Best Practices.
On-page SEO starts with keyword research and understanding how your target audience(s) search for what you have to offer. Once we’ve identified our target SEO keywords, we’ll map them across the entire site to create and optimize meta tags, website copy, blog posts, internal hyperlinks, and more.
There’s No SEO Without Content: Learn How to Create A Powerful Content Marketing Strategy.
The foundation of a robust digital marketing and SEO plan is content marketing. You’ll learn how to develop and publish content that will outrank your competitors’ content. You’ll also learn how to use our templates to build a content marketing strategy so that you don’t have to shoot from the hip all the time.
Get More Real-Estate on Page Number One in Google: Learn How to Boost Your Website’s Backlink Profile and Push Down Your Competiton with Off-page SEO Best Practices.
Backlinks from other websites to your website are still crucially important for the success of your overall SEO strategy. Introducing you to tactics such as press releases, business listings, directory listings, and guest posts, you’ll learn to create a robust backlink profile for your website that complies with Google’s Webmaster Guidelines.
Big Brother Is Watching: Social Media Marketing and SEO.
Google takes a look at everything that you do online. Love it or hate it, social media marketing needs to be part of your SEO strategy. Over the years, we figured out how to get page number one listings in Google for our social media platforms. This tactic allows us to take up additional real estate and push down our competitors.
Is This Online SEO Course Right For Me?
This course is an excellent fit for business owners and marketing professionals in charge of their company’s SEO.
Although also a great fit for marketing professionals from Fortune 1000 companies, we’ve developed this SEO course with small and medium-sized businesses in mind.
This workshop explicitly targets business owners and marketing professionals directly involved in their company’s SEO efforts.
The workshop includes several optional exercises. Completing these exercises ensures that you get the most out of this class.
Hear What Previous Workshop Attendees Say
About Our SEO Courses.
The SEO training offered by the Boulder SEO Marketing team is outstanding. You leave the workshop with an arsenal of tools, tips, and practical examples to combat your SEO needs. I was genuinely shocked by the number of materials and insights that were shared. In a word: empowered.
What Else Do do I Need to Know About this Search Engine Optimization Course?
Before COVID-19 hit, we used to host our top-rated SEO courses in person, and we look forward to doing so again in the near future.
This online class closely follows the curriculum of our flagship full-day class. You’ll learn the methodology that we’re deploying for our customers daily. We’ve developed, fine-tuned, and are constantly improving this methodology since 2009.
SEO and digital marketing change all the time, and we’re constantly monitoring what is working, why it’s working, and how we can make something that’s working part of our methodology.
No doubt, succeeding with SEO can be tremendously rewarding. Still, since we haven’t written the Google algorithm (or any other search engine’s algorithm), we can’t guarantee any results. We can tell you that this methodology has worked amazingly well for many of our students and customers alike.
Ultimately, your SEO and digital marketing strategy’s success depends on many things. Ask yourself: How much time and work are you willing and able to put in this effort. Do you have other internal resources to support you? Was your site potentially exposed to black hat SEO strategies in the past? Are you able to keep up with past and future algorithm updates?
Chris Raulf, Founder & President of Boulder SEO Marketing
Chris Raulf is the founder of Boulder SEO Marketing, a full-service SEO agency, located in beautiful Denver and Boulder, Colorado, and Los Angeles, California. Chris and his team assist local, national, and international clients with their SEO, social media, content marketing, and web design needs. Chris has over two decades of hands-on experience under his belt, and his multilingual background has helped him become a globally recognized international SEO expert.
Daniel Burns, COO & SEO Strategies at Boulder SEO Marketing
For over 20 years, Daniel has a proven record of managing strategic direction and development – driving revenue gains and improving their efficiency and effectiveness. Daniel grew up in Brazil and graduated from the University of Miami. An avid reader and adept at radical sports, he sailed across the Atlantic and biked across Europe. These broadening experiences give him the ability to think laterally, turning stakeholder expectations into successful digital strategies.