Case study highlights how Boulder SEO Marketing helped a local birth center boost visibility, regain traction, and fully book acupuncture services within months.
DENVER, Colorado, June 13, 2025 –Boulder SEO Marketing (BSM), a trusted content marketing and SEO agency in Denver, has published a new case study detailing how it helped Boulder Birth and Health, a midwifery-led healthcare provider, recover from a business disruption and reclaim its digital presence. Read the full case study here: Health Care SEO Case Study.
Following an unexpected separation from a hospital partner, Boulder Birth and Health experienced minimal search visibility and a reduced patient pipeline. With limited time and budget, the team turned to BSM for an accelerated SEO solution that could restore local awareness and support new service growth.
“Acupuncture was a service that wasn’t even on the radar search-wise when we started. Now they’re fully booked—and considering rolling out the same SEO strategy for ultrasound and sonography,” said Kathleen Hingan, Project Manager at Boulder SEO Marketing.
Local SEO for Healthcare: A Hyper-Focused Strategy
BSM launched a four-month pilot project using its proprietary Micro SEO Strategy℠ processes. The goal was to identify low-competition, high-intent keywords and rapidly build topical authority for core services and emerging offerings like acupuncture.
Key SEO tactics included:
- A technical SEO audit to address site-level performance issues
- Keyword discovery and prioritization through Google Search Console
- Complete rebuild and optimization of the acupuncture page
- Local SEO enhancements to the Google Business Profile page
- Development of four supporting content pieces for related searches
Fast, Measurable SEO Results
In just four months, Boulder Birth and Health saw significant results:
- #1 Google ranking for “Boulder Birth Center”
- Top placement in local map listings
- Keyword ranking jump from #47 to #7 for “Boulder Colorado Acupuncture”
- Fully booked acupuncture sessions for the entire month
The success of the acupuncture campaign created a ripple effect across other service lines. As visibility and trust increased, the center began receiving more inquiries for midwifery care, birth classes, and postpartum services, highlighting the broader impact of a well-executed local SEO strategy.
With a solid foundation, Boulder Birth and Health plans to expand SEO efforts to additional services and launch a content-driven blog to increase educational reach and search traffic.
About Boulder Birth and Health
Boulder Birth and Health is a certified birth center in Boulder, Colorado. It offers holistic midwifery care, childbirth education, acupuncture, and wellness services. The center aims to support families with evidence-based, compassionate care throughout pregnancy and postpartum.
About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated Colorado SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
