Friday SEO Tip

Formerly called the “Search Generative Experience,” Google’s AI Overviews is going to change the state of the SERPs as we know it. Thankfully, BSM is ready!

Google just started enforcing policies to combat site reputation abuse. Learn more about what this means and how you can protect your site’s rankings.

Google has finally finished rolling out its March 2024 core update. Evaluate how your rankings were affected, and then consider how to adjust your SEO strategy.

Title tags are a critical ranking factor of SEO. It’s also important to preserve old URLs, even when updating pages with new content. Learn more here.

Should you use hyphens or underscores when creating URLs for new pages on your site? This Friday SEO Tip delves into URL structure best practices for Google.

Prompt engineering is as much an art as it is a science, and the primary principle? Garbage in, garbage out. Learn more about getting the most from LLMs here.

If you run a brick-and-mortar business, it’s imperative that your location pages are indexed. Learn how to check their status on Google Search Console here.

Today’s Friday SEO Tip is about INP, which has replaced FID as the Core Web Vital metric for evaluating a page’s responsiveness by monitoring event latency.