Discover the Power of Press Releases | Friday SEO Tip
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Discover the Power of Press Releases
Today, I want to talk about the importance of digital press releases. BSM was recently approached by Pandia, which is the “go-to online hub for connecting with skilled service providers.” They maintain an extensive directory of companies specializing in web design, app development, video production, and SEO. Pandia reached out to include us on their list of the Top Digital Marketing and SEO Service Companies in Boulder.
In the video above, I explain how we leveraged this listing.
If a website like Pandia reaches out to you, check their domain trust. (SE Ranking has a great tool that can help!) If the directory that wants to feature you appears reputable, consider distributing a press release about the listing. You can read the one we posted here. (And here’s what it looks like on PRLog.) This is a great way to link back to important pages on your website and direct visitors to your Google Business Profile.
It’s worth distributing press releases about virtually anything newsworthy that happens to your company. This is an easy way to boost visibility and build stronger backlinks.