Case study reveals how local SEO and content optimization drove 133% more clicks and 255% more impressions for a foundation repair business.
DENVER, Colorado, September 4, 2025 –Boulder SEO Marketing (BSM), a trusted Colorado-based content marketing and SEO agency, has published a new case study demonstrating how its proprietary Micro SEO Strategy℠ transformed the online visibility of Van Matre Construction, a foundation repair and waterproofing company serving the Boulder and Denver metro areas. Through targeted local SEO efforts and strategic content development, Van Matre achieved dramatic gains in rankings, clicks, and qualified leads. Read the case study here: Foundation repair SEO case study.
The Challenge: Limited Online Visibility Despite Local Reputation
Van Matre Construction had built a strong reputation for expertise in foundation repair and customer service, yet its online presence lagged. Their website suffered from limited indexing, shallow content, and underperforming service pages. Meanwhile, their Google Business Profiles (GBPs) for Boulder, Lafayette, and Denver weren’t fully optimized, leaving valuable search opportunities untapped. The company needed a sustainable strategy to increase calls, attract new leads, and secure top visibility across competitive Colorado markets.
The Solution: Strategic Local SEO and Content Overhaul
BSM designed and executed a multi-layered SEO campaign, leveraging its Micro SEO Strategy℠ to strengthen Van Matre’s online footprint. Key actions included:
- Google Business Profile Optimization: Re-optimized GBPs for Boulder, Lafayette, and Denver to improve local rankings.
- Micro SEO Strategy℠ Deployment: Focused optimizations on the homepage and Boulder location page to target high-intent keywords and maximize conversions.
- Content Revamp: Conducted in-depth keyword research, rewrote core pages, and developed four new service pages focused on basement waterproofing, drainage, and grading.
- Technical SEO Fixes: Corrected indexing issues to ensure Google could properly crawl and rank all key pages.
- Ongoing Enhancements: Continued refining basement waterproofing and drainage pages, with plans for further content and GBP improvements.
“When you combine data, AI, and hyper-local SEO, the results speak for themselves. Van Matre jumped to page one and saw triple-digit growth in clicks and impressions in record time,” said Chris Raulf, AI and International SEO Expert, and Founder of Boulder SEO Marketing.
The Results: Tangible Growth in Clicks, Impressions, and Leads
Within months of launching the campaign, Van Matre Construction achieved:
- 133% Increase in Organic Clicks on the Basement Waterproofing Page within Three Months.
- 255% Growth in Impressions for the Boulder location page.
- Page 1 Rankings for competitive keywords including “foundation repair Denver CO” and “foundation repair Denver Colorado.”
- Higher Conversion Rates, with measurable growth in calls and new customer leads.
According to the client’s report, “All the keywords that we provided are ranking on page one. For basement waterproofing, we saw a 7% increase in impressions and a remarkable 133% increase in clicks. The Boulder page saw a 255% increase in impressions and 63% more clicks.”
About Van Matre Construction
Van Matre Construction specializes in foundation repair, basement waterproofing, and drainage solutions across the Boulder and Denver metro areas. Known for craftsmanship and reliability, the company provides tailored solutions to protect homes and properties from structural issues and water damage.
About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated downtown Denver SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
