Google’s Core Update & AI in SEO—What You Need to Do | Friday SEO Tip

Today, I want to talk about the March 2025 Core Algorithm Update, which Google has officially completed. If you’ve noticed changes in your site’s performance, now is the time to analyze what happened and take action. Check out the video above to learn more.

How to Check If Your Website Was Impacted

• Use Google Search Console to track performance shifts.
• Compare pre- and post-update data to identify changes in rankings, clicks, and impressions.
• Analyze which pages saw improvements or drops—outdated or lower-quality content may need adjustments.

At Boulder SEO Marketing, we saw an increase in organic search visibility immediately following the update. However, we’ll continue monitoring performance in the coming weeks to determine if these gains hold.

AI Content Experiment: Can AI-Written Content Rank?

To put AI-generated content to the test, we updated an older SEO guide using AI-assisted writing while ensuring human refinement for accuracy and quality. The result? The page gained rankings in Google search within days.

Key Takeaway: AI-generated content can rank—but only when combined with human expertise. Google continues to prioritize well-structured, engaging content over AI spam. The best approach? Use AI for research and ideation, but refine, edit, and fact-check before publishing.

Join Me at These SEO & Digital Marketing Events

Want to stay ahead in AI & SEO? Let’s connect at these upcoming events:

•  DigiMarCon Northwest (April 7-8, Seattle) – This conference will offer insights into emerging strategies, AI-powered search, and digital marketing best practices.
•  AgencyCon Denver (April 24-25) – Hosted by Hyper Dog Media at Thrive Workplace Centennial, AgencyCon is a must-attend event for digital marketing agency leaders looking to refine their strategies.

Free Webinar: Agentic AI for SEO – Join international AI and SEO experts Chris Raulf and Daniel Burns on Wednesday, April 23, 2025, for a free, live 60-minute webinar that will revolutionize your SEO strategy! Discover how Agentic AI and Generative Engine Optimization (GEO) are reshaping search rankings, and learn powerful Micro SEO strategies to dominate AI Overviews and generative search. 

Seats are filling up fast—secure your spot today!