Google’s Core Update is Here—Is Your Website at Risk?

Yesterday, Google rolled out its first core algorithm update of 2025, and if you’re seeing changes in your website traffic, this update could be the reason. Check out the video above to learn more.

How to Check if Your Website Has Been Impacted

The first thing I recommend is checking Google Search Console—it’s a free tool that gives you insight into how your website is performing in search. Here’s what you can do:

• Compare your organic traffic from before and after the update
• Analyze year-over-year data to spot trends
• Identify which pages lost rankings and why

Why Outdated Content Could Be Hurting Your Rankings

At Boulder SEO Marketing, we saw this firsthand—our SEO Pricing Guide saw a small dip in traffic after the update. The reason? The content was still optimized for 2024, and Google prioritizes fresh, relevant content. The fix?

• Update outdated content to align with 2025 trends
• Refresh the publish date and reindex in Google

Want to Future-Proof Your SEO Strategy?

If you want to create content that consistently ranks, I highly recommend watching the replay of our AI, SEO, and Prompt Engineering Workshop. In this 4-hour training, I break down the exact strategies we use to rank high-value content—like our Ultimate Local SEO Guide, which hit Position #2 on Google just months after publishing!

Join Me for a Free Webinar on April 23rd

My COO, Daniel Burns, and I will be hosting a free 60-minute webinar on how Agentic AI is changing SEO. We’ll cover:

• How Micro SEO techniques can help you boost rankings
• How to use AI-driven content strategies to stay ahead

Plus: Google Just Released Two New AI Models!

Google just announced Gemini 2.0 and Gemini 2.0 Flash, two powerful AI models that enhance deep research and content creation. We use them every day at Boulder SEO Marketing—are you?