How to Claim Google Knowledge Panel & Boost Visibility | Friday SEO Tip

Today, I’m sharing how to claim your Google Knowledge Panel—a free but powerful way to strengthen your brand presence online. Check out the video above to learn more:

What Is a Knowledge Panel & Why It Matters
It’s that big box of structured info that shows up in search results when someone Googles your name or brand. If it exists, you should claim it. If it doesn’t, you should take steps to build one.

How to Check If You Already Have One
Use this Knowledge Graph Explorer to find out. If your confidence score is high enough, you’re already on Google’s radar. Now it’s time to claim it.

Here’s what my unclaimed panel looks like: Chris Raulf on Google

How to Claim Your Panel
Click the three vertical dots on the top right of your Knowledge Panel → “Claim this panel” → Fill out the official form. Upload any required verification (selfie, ID, articles, or business docs).

Pro Tip
Dennis Yu’s step-by-step Knowledge Panel guide is a great walk-through with links to every resource. It not only walks you through how to claim your panel, but also explains how to build credibility through structured data, social proof, and authoritative backlinks that reinforce your digital identity.

Where I’ll Be This Month
I’ll be in Houston on April 28–29 for DigiMarCon Houston. Let me know if you’re attending—I’d love to meet!

Remember, the more Google understands who you are and what you do, the better your chances of showing up in rich search results—especially as AI-driven experiences become the norm. Your Knowledge Panel is your digital resume—take the time to shape it, own it, and benefit from it.