Today, I’ll show you how to stay visible when the search results shift. AI Overviews are changing how users interact with content, and this week’s Friday SEO Tip explains what it takes to stand out. Check out the video above to learn more.

Impressions Are Up—But Are You Getting Clicks?

We compared our Google Search Console data from this year to last, and while impressions jumped 150%, clicks only rose 20%.

It’s not a traffic problem. It’s an AI shift, and you’re falling behind if you’re not adapting.

AI Mode Is Already Here

Try searching for a phrase like SEO plans and pricing. You’ll likely see an AI summary before any organic links, which means ranking alone isn’t enough.

We ranked #1 organically, but that visibility doesn’t translate into visits unless we’re cited in the summary.

Google Is Telling Us What to Do

Google just released a helpful guide on succeeding in AI search. It outlines what content structure performs well in AI summaries and how to craft better answers.

If you’re creating content in 2025, this should be your new playbook.

Hear It from Sundar Himself

In a recent interview with The Verge, Google CEO Sundar Pichai shared how AI will reshape search behavior, user expectations, and how we measure performance.

He also touches on Google’s long-term roadmap, which is all AI.

Track Your Performance in AI Overviews

SE Ranking now offers an AI Results Tracker to see if your content appears in AI summaries.

We use it weekly to refine our content, and it’s become a vital part of our toolkit. Sign up for a free 30-day trial—no credit card needed!

Learn How to Optimize for AI Search

I recently contributed to SE Ranking Academy’s new AI for SEO Expert Framework—a free, short-form course on creating content that gets cited.

It’s the same methodology we use for our clients, broken down into easy steps.

Don’t Miss Our Next AI & SEO Webinar – June 18

Join us on Wednesday, June 18, 2025, at 10:00 AM MDT for our latest AI & SEO webinar.

We’ll walk through updated strategies, share real data, and show you how to get ahead of Google’s next move.