With years of experience in search engine optimization and team management, Barb is driven to be a leader and inspiration to the BSM team. A digital marketing specialist, she excels in blending strategic vision with the technical details that drive traffic. Whether collaborating with stakeholders, troubleshooting complex issues, or developing content strategies, Barb brings brand-focused thinking and design expertise to support the team’s success. She is committed to continually learning, growing, and inspiring others.