Barb Senkala
A Veteran SEO Strategist Bridging Traditional Expertise and AI Innovation
Barb Senkala brings 24 years of SEO experience to her role leading and managing Boulder SEO Marketing’s SEO team. Her career spans the full evolution of search, from the early days of technical optimization through today’s AI-powered discovery platforms. That depth of experience makes her uniquely qualified to guide BSM’s team through the industry’s most significant transformation yet.
Before joining BSM three years ago, Barb held SEO and digital marketing leadership roles focused on technical SEO, local SEO, enterprise websites, and organic growth strategy across a variety of industries. She understands search at every level, from crawl efficiency and site architecture to content strategy and performance analysis.
At Boulder SEO Marketing, Barb’s responsibilities span strategy, quality control, and team development. She oversees onboarding for new clients, ensuring every account launches with a clear, technically sound, and strategically aligned SEO plan. Her days are split between solving complex technical and performance issues, maintaining client alignment, and evolving BSM’s SEO and AI processes to stay ahead of changes in search behavior.
Barb Senkala
Over the past two years, Barb has expanded her specialty into AI-optimized workflows and AI-influenced optimization (AIO). She helped shape and refine how BSM uses BSM Copilot and external AI tools for SEO audits, content planning, onboarding workflows, and internal process efficiency. Her approach to AI reflects hard-won wisdom: she treats it as an accelerator, not a replacement. AI gets her to insights faster, but experience tells her which insights actually matter.
The impact shows in her daily work. Tasks that once consumed hours of manual analysis, turning raw data from Google Search Console, GA4, crawl tools, and rankings into actionable recommendations, now happen in a fraction of the time. That efficiency lets Barb focus on what matters most: strategy and client impact.
She holds Google Analytics Certification and pursues ongoing education in AI and search evolution. Based in Denver, Colorado, Barb balances her professional intensity with a rich life outside work. She’s a dedicated dog mom who spends her free time seeing live music and snowboarding in Colorado’s mountains.
Looking ahead, Barb is most energized by AI-influenced search experiences and how SEO is evolving from ranking pages to influencing visibility across AI-powered discovery platforms. She’s actively developing advanced AI workflow design and automation skills to make SEO more predictive, scalable, and proactive.
When asked why clients should trust BSM: “Because we combine deep strategic experience with modern AI-driven execution. We don’t chase trends. We understand them, test them, and integrate what works.”