The E-E-A-T Senior Engineer Driving Trust and Authority
Fhul Asoy is a vital leader and technical expert in establishing online credibility at Boulder SEO Marketing (BSM). As an E-E-A-T Senior Engineer, Fhul’s career is dedicated to executing specialized, high-impact strategies that build the critical factors of Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) for the agency’s clients. With nearly three years of focused experience in the SEO industry, he has established himself as a dynamic specialist in strengthening a brand’s presence through essential external signals.
Fhul technical specialization is concentrated in domains directly responsible for reputation and authority: Off-Page SEO (Backlinks, Citations, etc.) and Local SEO (GBP). His core strategic goal for BSM guides this expertise: “to build trust, authority, and credibility online through off-site signals that strengthen a brand’s presence and reputation… focusing on everything outside a website that helps Google understand and trust a person or company, which is increasingly critical in today’s AI-driven search landscape.” This objective ensures that the foundational layer of digital trust is rigorously maintained.
Having started his current, specialized role in 2025, Fhul is responsible for meticulously enhancing client authority and visibility. He has spent almost three years at BSM optimizing Google Business Profiles, managing intricate citation ecosystems, and leading the team in the Philippines. His efforts ensure every off-page SEO step consistently elevates long-term performance and authority, translating a client’s real-world reputation into measurable digital trust.
In the digital marketing arena, Fhul is more than a technical specialist; he is an architect of online authority, crafting strategies that lay a foundation of trust and reputation for clients. His professional journey exemplifies the blend of technical rigor, precise execution, and strategic reputation management. A devoted family man, Fhul is married to Edel Asoy and the father of their daughter, EdGe. He also maintains a lifelong passion for dancing, a dedication to artistry and discipline that has played an essential role in his life, and which parallels the focus he brings to his engineering role at BSM.
