Rankings Down, Impressions and Clicks Up – What Gives? | Friday SEO Tip

Learn How to Master Google’s AI Overviews & Prompt Engineering

Free SEO Audit

Need Help With a Project?

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline;}.wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom;}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle;}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table;}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto;}.wp-block-co-authors-plus-image{margin-bottom:0;}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom;}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle;}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%;}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table;}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto;}.page-id-14820 .wpgmza-popout-panel:not(.wpgmza-open){display:none;}.postid-16347 .uicore-navbar.uicore-sticky{z-index:999;}.taskheading{padding-bottom:0 !important;}.wpforms-order-summary-item-label span{display:block;font-size:15px;color:#313131;}.pricepackages .su-tooltip-button{color:#fff;background-color:#1d4fad;width:20px;height:20px;display:inline-block;border-radius:100%;font-size:14px !important;line-height:20px;text-align:center;font-weight:400;}.taskheading h3{background:#1d4fae;color:#fff;padding:6px 10px 5px 10px !important;font-size:18px !important;font-weight:400 !important;}.addbtn{background:#000 !important;padding:0 6px !important;color:#fff;font-size:24px !important;line-height:24px;margin-right:6px !important;display:inline-block;border-radius:5px !important;margin-top:6px !important;}.hidelabel.wpforms-payment-quantities-enabled:hover{background:#d5eaff;color:#fff;cursor:pointer;}.hidelabel.wpforms-payment-quantities-enabled{background:#fff;padding:3px 10px 3px 10px !important;border-bottom:2px solid #ebf1f8;}.pricepackages .wpforms-submit-container{display:none !important;}#itemdel span{background:rgba(181,36,43,.7);padding:5px;border-radius:50px;color:#fff;font-size:15px;width:22px;height:21px;line-height:10px;display:inline-block;font-weight:600;cursor:pointer;}#itemdel span:hover{background:rgba(181,36,43,1);}.pricepackages .wpforms-field-payment-single .wpforms-single-item-price-content.abc{width:90%;display:inline-block !important;}.pricepackages .wpforms-field-payment-single .wpforms-field-tooltip{width:10%;display:inline-block;text-align:right;}.pricepackages .wpforms-field-payment-single .wpforms-field-description{display:none !important;}.pricepackages{border:2px solid #1e52b4 !important;border-radius:10px !important;}.pricepackages .wpforms-field-layout-preset-50-50 div.wpforms-layout-column-50:first-child{background:#eef4fb !important;border-radius:10px 0 0 0px !important;margin-left:10px !important;padding-left:20px !important;padding-bottom:30px !important;}.postid-16568 .headbox{display:none;}.su-tooltip-button{color:#1d4fad;font-size:22px !important;font-weight:bold !important;}.pricepackages .wpforms-field-layout-preset-50-50 div.wpforms-layout-column-50:nth-child(2){background:#f9fcff !important;border-radius:0px 10px 0 0px !important;margin-right:10px;padding-bottom:30px !important;padding-left:20px !important;}.pricepackages .lefthead{background:#1e52b4 !important;color:#fff !important;margin-left:-20px !important;margin-right:-10px !important;padding-left:20px !important;border-radius:5px 0 0 0 !important;}.pricepackages .lefthead h2,.pricepackages .righthead h2{color:#fff !important;font-size:25px !important;}.pricepackages .righthead{background:#002159 !important;color:#fff !important;margin-left:-20px !important;margin-right:-10px !important;padding-left:20px !important;border-radius:0 5px 0 0 !important;}.pricepackages .wpforms-field-label{color:#1e52b4 !important;}.pricepackages .wpforms-submit-container{background:#ebeeff;padding:18px;text-align:center;margin-top:0 !important;border-radius:0 0 1px 10px !important;}.pricepackages .wpforms-order-summary-preview th{background:#1e52b4 !important;color:#fff !important;}.pricepackages .wpforms-order-summary-item-label,.pricepackages .wpforms-order-summary-item-price{color:#000 !important;}.pricepackages .wpforms-submit{height:auto !important;background:#1e52b4 !important;padding:16px 20px !important;text-align:center !important;border-radius:6px !important;color:#fff !important;font-size:18px !important;width:150px;}#levelout{color:#000;text-align:right;padding-right:10px;}.hidelabel .wpforms-field-label,.hidelabel .wpforms-payment-quantity,.wpforms-order-summary-preview-total #itemdel span,.wpforms-order-summary-preview .wpforms-order-summary-field[data-field="11"],.wpforms-order-summary-preview .wpforms-order-summary-field[data-field="11"] #itemdel span{display:none !important;}.wpforms-order-summary-preview .wpforms-order-summary-field[data-field="11"]{background:#fcc81f;font-weight:600;}.wpforms-order-summary-preview .wpforms-order-summary-field[data-field="11"] .wpforms-order-summary-item-quantity{font-size:0;}.hidelabel{padding:8px 0 0 0 !important;}.pricepackages .wpforms-submit:hover{background:#002159 !important;}.pricepackages .wpforms-order-summary-preview .wpforms-order-summary-item-quantity{display:none1;}.pricepackages .montlylevel li{background:#fff;padding:10px;border-radius:5px;border:2px solid #1e52b4;}.pricepackages .tasklist fieldset{padding:10px;background:#fff;border:2px solid #1e52b4;border-radius:5px;font-size:24px !important;}.pricepackages .tasklist fieldset legend{font-size:18px !important;padding:7px;margin-bottom:5px;background:#1e52b4;color:#fff !important;font-weight:400;}.pricepackages .montlylevel li.wpforms-selected,.pricepackages .montlylevel li:hover{background:rgba(0,32,87,1);}.pricepackages .montlylevel li:hover label{color:#fff !important;}.pricepackages .montlylevel li.wpforms-selected label{color:#fff !important;padding:1px 10px !important;}.pricepackages .montlylevel li label{padding:1px 10px !important;}.levelnm{background:#ffca1f !important;padding:5px 15px !important;font-weight:bold;border-radius:5px !important;}.pricepackages .wpforms-order-summary-preview2 tr:nth-child(even),.pricepackages .wpforms-order-summary-preview-total{background:#eef4fb;}.pricepackages .montlylevel li .wpforms-payment-price,.pricepackages span.wpforms-required-label{display:none !important;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.home .listicon .elementor-icon-list-item a{display:inline;}.gmapp .wrapme{height:350px;padding-bottom:0;}.gmapp iframe{filter:brightness(100%) contrast(100%) saturate(0%) blur(0px) hue-rotate(0deg);border-radius:20px;box-shadow:rgba(0,0,0,.35) 0px 5px 15px;}.gmapp iframe:hover{filter:brightness(100%) contrast(100%) saturate(100%) blur(0px) hue-rotate(0deg);}.postid-15880 .elementor-soundcloud-wrapper .wrapme{position:relative;}.lisspace ul li{padding-bottom:10px;}.page-id-488 .elementor-213{display:none;}.postid-16568 .wp-share-button.theme19 .share-button-more{padding:8px 0px;}@media screen and (min-width: 991px){.elementor-soundcloud-wrapper .wrapme{padding-bottom:15% !important;}}@media screen and (min-width: 1100px){}.uicore-page-title.elementor-section>.uicore{padding-bottom:0;}.step-img{display:grid;}@media screen and (min-width: 1000px){.step-img{grid-template-columns:33.33% 33.33% 33.33%;gap:5px;}.elementor-53 .elementor-element.elementor-element-6956bbad{min-width:25% !important;}}.location-footer a{color:white;}.location-footer a:hover{transition:all .5s;color:#4787fa;}.bdt-member-role{opacity:1 !important;}.selectingseo .bdt-fancy-list .flex-wrap{-webkit-box-align:normal;-webkit-align-items:normal;align-items:normal;}.wpcf7 form .wpcf7-response-output{background-color:#fff;}select.wpcf7-form-control.wpcf7-select{background:#fff;padding:15px;}select.wpcf7-form-control.wpcf7-select{color:#757575;font-size:16px;}textarea.wpcf7-form-control.wpcf7-textarea{color:#757575;font-size:16px;}.full-input{width:100%;margin:0px 4px;}.half-input{width:48%;margin:0px 4px;}.qodef-contact-form{display:flex;flex-wrap:wrap;justify-content:space-around;}.wpcf7-not-valid-tip{color:#feaa47 !important;position:absolute;}input.wpcf7-form-control.wpcf7-text,select.wpcf7-form-control.wpcf7-select,textarea.wpcf7-form-control.wpcf7-textarea{border:2px solid #fff;border-bottom:2px solid #feaa47;}.relative-submit{position:relative;width:100%;}span.wpcf7-spinner{position:absolute;top:40%;}.our-team-form input,.our-team-form textarea{background:#f4f4f4;resize:none;}.our-team-form .full-input p,.our-team-form .half-input p{margin-bottom:0px !important;margin-top:0px !important;}.our-team-form .full-input input,.our-team-form .half-input input,.our-team-form .full-input textarea{margin-top:10px !important;margin-bottom:0 !important;}.wpcf7-not-valid{border:2px solid red !important;position:relative;}span.wpcf7-not-valid-tip{text-align:left;z-index:2;width:100%;font-size:14px;top:-25px;color:white !important;}.grecaptcha-badge{display:none !important;}.page-id-488 .grecaptcha-badge,.single-our-team .grecaptcha-badge{display:block !important;}#seogroup{padding:30px !important;}#seogroup .outerwrapper{border:0px !important;margin-bottom:0 !important;}#seogroup .outerwrapper .headingbox{display:none;}#seogroup .form a.btn-competitor-url{position:relative;}#seogroup .seo-scorform{margin:0 !important;font-size:16px !important;text-align:left !important;}#seogroup .seo-scorform:before,#seogroup .seo-scorform:after{display:none;}#seogroup .seo-scorform .greenabar{width:100% !important;min-height:80px !important;}#seogroup .seo-scorform .form{float:none !important;}#seogroup .seo-scorform .textform-div ul{width:100%;display:flex;flex-direction:row;flex-wrap:wrap;justify-content:space-between;}.textform-div{width:100% !important;display:flex !important;margin-bottom:initial !important;}#seogroup .seo-scorform .form input[type=text],#seogroup .seo-scorform .form .form-group input[type=text],#seogroup .audit_form_a .form input[type=text],input#seogroup-form-url{border:2px solid #ccc !important;border-radius:5px !important;width:100% !important;font-size:16px !important;padding:15px !important;color:#69727d !important;}.textform-div ul li{width:32%;}#seogroup ul li input{width:100% !important;}#seogroup .form a.btn-competitor-url{position:relative !important;padding:10px 20px;font-size:16px;top:0 !important;left:0 !important;color:#fff;background:#1e52b4;float:left;border-radius:5px;margin:10px 0px;}#seogroup #competitor_url input{padding:10px !important;}div#seogroup input[type="submit"]{border-radius:7px !important;}.servicebar .bdt-list li{padding-bottom:3px;}.servicebar a{text-decoration:none;}.hidetxt{display:none;}.steps6 .bdt-fancy-list-group li{padding-bottom:0 !important;}.steps6 ul,.ulguide ul{border-left:0px !important;}.ulguide ul li{padding-bottom:0;margin-bottom:0 !important;}.ulguide ul li a{font-weight:400;border-left:2px solid #e1e2e4;padding-left:18px;line-height:24px;padding-bottom:18px;font-size:16px;}.authbox .elementor-author-box__name{margin-top:0;}.authbox .elementor-author-box__text a{text-decoration:none;}.ulguide ul .elementor-toc__list-item-text.elementor-item-active{border-left:2px solid #1e52b4;}.ulguide .elementor-toc__header{border-bottom:0px !important;margin-bottom:20px;}.auplayer #skin_default .plyr__controls{border-radius:10px;box-shadow:0px 3px 5px 0px rgba(161,161,161,75%);border:1px solid #ccc;}.postid-16347 .headbox{display:none;}.wp-share-button.theme19 .wp-share-button-popup{z-index:999;}.share-button.copylink{background:#000 !important;}.share-button.email{background:#ff5959 none repeat scroll 0 0 !important;}.wp-share-button.theme19 .share-button-more{background:none !important;color:#2a2a2a !important;font-weight:400 !important;font-size:16px !important;}.iron-audioplayer .player .currentTime,.iron-audioplayer .player .totalTime{opacity:1 !important;font-weight:600;font-size:15px;color:#000;}.iron-audioplayer .srp-play-circle{border-color:#000 !important;}.iron-audioplayer .control .sricon-play,.srp-play-button .sricon-play,.srp_pagination .active{color:#000 !important;}.iron-audioplayer .srp-play-circle{width:48px !important;height:48px !important;border:3px solid #000 !important;}.srp_player_boxed .track-title{font-size:20px !important;font-weight:400 !important;color:#000 !important;}.iron-audioplayer .srp_player_boxed{background:rgba(226,226,226,1);border-radius:10px;box-shadow:0px 3px 5px 0px rgba(161,161,161,75%);border:1px solid #ccc;padding:15px;}.authorname .elementor-button span{text-transform:capitalize;}.videosvg img{border-radius:10px;}.videosvg .elementor-custom-embed-image-overlay:hover svg{opacity:1;}.page-id-16696 .ti-reviews-container-wrapper .ti-review-item:nth-child(8),.page-id-16696 .ti-reviews-container-wrapper .ti-review-item:nth-child(7),.page-id-16696 .ti-reviews-container-wrapper .ti-review-item:nth-child(9){display:none;}.review-box .ti-reviews-container-wrapper .ti-review-item:nth-child(8),.review-box .ti-reviews-container-wrapper .ti-review-item:nth-child(7),.review-box .ti-reviews-container-wrapper .ti-review-item:nth-child(9){display:none;}.topseo .ta-badge-container{max-width:250px;max-height:250px;margin:auto;}.monthkval ul ol li{padding-bottom:0;}.hidelabel.wpforms-payment-quantities-enabled{align-items:center;justify-content:center;display:flex;}.page-id-10936.activebar .elementor-widget-container{background-color:#feaa47 !important;}