Case study highlights how Boulder SEO Marketing helped Sunova Siberians dominate local search and convert traffic into customers almost instantly.
DENVER, Colorado, June 19, 2025 –Boulder SEO Marketing (BSM), a trusted Colorado-based content marketing and SEO agency, has released a new case study highlighting its successful SEO campaign for Sunova Siberians, a Seattle-based breeder of hypoallergenic cats. Read the full story: Pet Breeder SEO Case Study.
Faced with low search visibility and an underperforming website, Sunova Siberians partnered with BSM to turn things around. The goal was to fill their waitlist with qualified leads and build a consistent pipeline of interest. In just two weeks, they achieved both and more.
“Working with the BSM team was exactly what my business needed. Their SEO plan was clear, effective, and delivered fast results,” said Emma Zepeda, owner of Sunova Siberians.
Micro SEO Strategy℠ for Pet Businesses: A Proven Approach
BSM kicked off the engagement with a four-month pilot project. The team deployed its proprietary Micro SEO Strategy℠ framework to identify and optimize content for high-intent keywords relevant to local pet adopters and allergy-friendly breeds. This involved aligning keyword strategy with real user intent and enhancing site structure for improved crawlability.
Key steps included:
- A complete site audit and keyword research focused on high-converting queries
- Optimization of existing location and service pages
- Creation of four supporting blog posts targeting long-tail pet ownership searches
- Integration of internal linking and metadata optimization
- Google Business Profile enhancements for local discoverability
Results in Weeks, Not Months
Sunova Siberians experienced a 178% increase in organic traffic within the first month of implementation. More importantly, their kitten waitlist was fully booked in just two weeks. This rapid performance improvement showcased the power of pairing AI-assisted keyword discovery with BSM’s human-led content strategies.
Additional results included:
- 25+ new keyword rankings within 30 days
- Significant improvement in visibility for “hypoallergenic Siberian cats Seattle”
- Noticeable growth in inquiries and lead quality
This case study shows how even small businesses with limited pages can achieve significant results when SEO is implemented strategically. Sunova Siberians has a strong digital foundation that scales awareness and maintains lead flow throughout the year.
About Sunova Siberians
Sunova Siberians is a family-run cattery in Seattle, WA, specializing in hypoallergenic Siberian cats. Known for their loving temperament and allergy-friendly coats, Sunova’s kittens are raised with care and placed in homes across the Pacific Northwest.
About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated Colorado SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
