LIVE ONLINE SEO AND AI PROMPT ENGINEERING TRAINING COURSE
Master Google's New AI Overviews and Learn the Art of Prompting
Welcome to one of today’s most up-to-date AI, prompt engineering, and SEO workshops. Space is limited; register early.
Initially launched in the United States, Google’s new AI Overviews are now rolling out globally. Are you ready for this AI-powered search experience?
This hands-on course, taught by international AI and SEO expert Chris Raulf, not only covers BSM’s proven Micro-SEO Strategy℠ methodology but also introduces the fundamentals of prompt engineering. Learn how to craft prompts for tools like Google Gemini and ChatGPT to create outlines, audit pages, and more—equipping even smaller websites to claim top rankings in Google.
To maximize this workshop, attendees will also receive complimentary access to SE Ranking, our favorite SEO tool, for 30 days.
Learn How to Claim Top Rankings In Google
Recent algorithm updates emphasize user intent, content quality, and the growing influence of AI. This 4-hour online SEO and prompt engineering workshop equips you with the latest search engine optimization strategies to thrive in this evolving landscape.
What You’ll Learn:
- Understanding the Impact of AI: Explore how Generative Pre-Trained Transformers (GPT) like ChatGPT and Google Gemini influence search engines, and how prompt engineering can shape the content they generate.
- Hyper-Focused SEO Campaigns: Learn how to efficiently target specific user needs and achieve top rankings using AI-assisted prompts.
- Optimizing Content for the Modern Web: Master techniques to create high-quality content that resonates with search engines and users while leveraging prompt engineering to streamline the process.
This workshop goes beyond basic SEO. You’ll gain the knowledge and practical skills to:
- Identify valuable keywords with laser focus.
- Structure your website and content for optimal search engine visibility.
- Use prompt engineering with AI tools like Google Gemini and ChatGPT to streamline content creation and audits (without relying solely on automation).
By the end of this workshop, you’ll be equipped with a cutting-edge SEO and prompt engineering strategy to propel your website to the top and achieve impactful results faster.
SEO Course Overview
SEO in a Changing Landscape: Content, Strategy, and Prompting Remain Key
Google’s algorithms are constantly evolving, and SEO strategies must adapt. While technical aspects are important, the heart of effective SEO still lies in creating content that resonates with your audience.
With Google’s new AI Overviews rolling out worldwide, optimizing your content for this new way of searching is more important than ever. This hyper-focused course will teach you not only how to deploy one of today’s most effective SEO strategies but also how to leverage prompt engineering to boost your search rankings faster.
Why Micro SEO and Prompting Matter
Traditional SEO often requires a large-scale website overhaul, taking months or even years to see results. Modern search engines, however, focus on individual pieces of content. Paired with precise prompt engineering, this means you can:
- Achieve significant visibility gains more quickly
- Target specific audience needs with pinpointed accuracy by crafting the right AI prompts
Your Guides: Proven SEO and AI Prompting Experts
Chris Raulf and Daniel Burns are internationally recognized AI and SEO experts with over two decades of experience. They’re not chasing the latest hype—they focus on strategies that work, including prompt engineering techniques that can help businesses of all sizes succeed online.
What You’ll Learn in This Focused Session:
- The SEO Strategy Framework: Understand how Google works, how AI tools are shaping the landscape, and the key steps to optimize your website.
- Micro-SEO Strategies℠: Achieve faster results with these targeted, actionable tactics.
- Content that Converts: Learn to write for both search engines and your ideal audience.
- Future-proof Your SEO: Gain insights into Google’s AI Overviews and learn how to adapt through both SEO and effective prompting.
Here’s What You’ll Gain:
This session isn’t just about theory. You’ll witness firsthand how these strategies, paired with prompt engineering, drive results through real-world client examples. Plus, you’ll gain access to essential tools, templates, and prompt frameworks that simplify your SEO and AI workflow, saving you time and effort. We emphasize hands-on practice, providing exercises and complementary resources so you can put your newfound knowledge into immediate use.
By the End, You’ll Be Able To:
- Implement SEO strategies confidently, knowing both the underlying principles and how prompt engineering can enhance them.
- Stay ahead of the curve by understanding the evolving SEO landscape, AI tools, and how to adapt your approach accordingly.
- Effectively reach your target audience, attract more qualified traffic, and expand your online presence using both SEO tactics and well-crafted prompts.
Don’t Miss Out! Tap into Decades of AI and SEO Knowledge.
The Better Organized Your Are, The More Successful Your SEO Efforts Will Be.
You’ll get access to our online templates and worksheets to start implementing your SEO strategy immediately.
Score Extra SEO Points by Improving the Technical Health of Your Website.
As part of this online SEO course, you'll get complimentary access to tools that will help you identify and fix technical SEO issues.
Keep Visitors Engaged: Website Functionality and UX are Crucial for SEO Success.
Attracting visitors isn't enough. Optimize your site's functionality and user experience (UX) to boost conversions and search rankings.
Master the Basics: On-Page Search Engine Optimization Essentials.
Discover the best practices for on-page SEO, from keyword research to optimizing your content. We'll show you how to target your audience effectively and make your website shine in search results.
There’s No SEO Without Content: Build a Winning Content Marketing Strategy
Unleash the power of content to boost your SEO and outrank the competition. Get the tools and templates you need to create a targeted content strategy that delivers results.
Dominate Search Results with Off-Page SEO and Social Media
Boost your off-page SEO with backlinks and social media strategies. Leverage digital PR, listings, guest posts, and social platforms to gain visibility while adhering to Google guidelines.
Is This SEO and Prompt Engineering Masterclass Right for Me?
This online SEO and prompt engineering course is an excellent fit for business owners and marketing professionals responsible for their company’s SEO and AI strategy.
You’ll learn practical SEO strategies alongside essential prompt engineering techniques to help your business leverage AI tools like Google Gemini and ChatGPT.
This workshop explicitly targets business owners and marketing professionals who are directly involved in their company’s SEO efforts and want to enhance their content creation process using AI-powered prompts.
The workshop includes several optional exercises, including hands-on prompt creation tasks. Completing these exercises ensures you get the most out of this class and leave with practical skills you can implement immediately.
Hear What Previous Workshop Attendees Say
About Our SEO Courses.
The SEO training offered by the Boulder SEO Marketing team is outstanding. You leave the workshop with an arsenal of tools, tips, and practical examples to combat your SEO needs. I was genuinely shocked by the number of materials and insights that were shared. In a word: empowered.
Ruth D.
What Else Do I Need to Know About this Search Engine Optimization and Prompt Engineering Workshop?
This SEO course reveals our proven, battle-tested methodology, enhanced with prompt engineering techniques. Since 2009, we’ve been developing, refining, and updating this framework to adapt to the ever-evolving world of SEO, AI, and digital marketing.
Understand that SEO and prompt engineering are dynamic fields. We’re always analyzing what works, why it works, and how to integrate successful strategies—both in traditional SEO and AI-powered prompting—into our approach for maximum impact.
While there are no guarantees in SEO (unfortunately, we can’t control Google’s algorithm!), this methodology, paired with smart prompt engineering, has consistently delivered outstanding results for our students and clients.
Ultimately, your success depends on several factors:
- Dedication: How much time and effort are you willing to invest?
- Resources: Do you have internal support or a team to help?
- Past Practices: Did your site experience questionable SEO tactics in the past?
- Adaptability: Can you evolve your strategy and your AI prompting skills alongside future algorithm updates?
This course will equip you to navigate both SEO and AI-driven content strategies confidently, but your commitment to applying these skills will determine your long-term success.
Meet the Owners
Chris Raulf
Founder & Chief Executive Officer
Daniel Burns
COO, Digital Strategist