AI SEO case study highlights how strategic SEO and BSM Copilot helped a pioneering streaming software company overcome market perception and drive significant download growth.
BOULDER, CO, February 9, 2025 —Boulder SEO Marketing (BSM), a Colorado-based content marketing and AI SEO agency, has published a case study demonstrating how its BSM Copilot methodology and Micro SEO Strategy℠ transformed the online visibility of a pioneering streaming software company. Through strategic AI-powered SEO and educational content, the company achieved remarkable gains in downloads, rankings, and market perception. Read the entire streaming software AI SEO case study.
The Challenge: Overcoming Market Perception of Obsolescence
Despite two decades of leading streaming technology, the company faced a perception crisis. The market believed they couldn’t innovate or meet consumer needs. Poor online visibility made discovery difficult. Technical issues like slow page speed undermined credibility with tech-savvy users. They needed an AI SEO strategy to increase visibility, drive downloads, and prove continued relevance.
The Solution: BSM Copilot and Strategic Content Optimization
BSM executed a comprehensive visibility strategy leveraging its BSM Copilot methodology and Micro SEO Strategy℠. Key actions included:
- BSM Copilot Deployment: Utilized human-driven, AI-assisted content creation to develop high-quality educational content at scale.
- Low-Hanging Fruit Analysis: Identified and optimized existing pages ranking on pages 2 and 3 to move them to page 1.
- Strategic Keyword Targeting: Developed a keyword strategy focused on terms relevant to the software’s capabilities.
- Technical SEO Optimization: Conducted technical audits and resolved critical issues, with a focus on page speed.
- High-Authority Educational Content: Created pieces explaining the software’s technology and applications in accessible terms.
“People were searching for solutions to their streaming problems. Because our client is showing up, they’re getting the solution that they need from the software. So they’re downloading the software, and it’s a win for everyone,” said Kathleen Hingan, Senior AI SEO Project Manager at Boulder SEO Marketing.
The Results: Measurable Growth in Downloads and Visibility
Within three months, the streaming software company achieved:
- 250% Increase in Software Downloads compared to previous year, proving market relevance.
- 8 Target Pages Reached Page 1 within three months, increasing visibility for high-intent searches.
- 175% Growth in Impressions, 220% Increase in Clicks, providing more customer education opportunities.
- All Three-Month Goals Achieved, proving strategic AI SEO overcomes perception challenges.
The Micro SEO Strategy℠ pages performed exceptionally well, collectively driving increases in visibility, traffic, and conversions.
About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated Denver SEO company with offices in Boulder, Longmont, Fort Collins, Broomfield, Louisville, Loveland, Grand Junction, Durango, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
