This week’s tip comes with some genuinely exciting news from the SEO tool space. My go-to platform, SE Ranking, has just made a move that signals exactly where search marketing is heading. Check out the video above.

SE Ranking just acquired Planable, a social media scheduling and collaboration platform. As someone who has been promoting SE Ranking heavily for years – I even give my university students free access to their tool because it’s a Ukrainian company and I believe in supporting them – I think this is one of the most brilliant strategic moves in the SEO space this year.

The Social SEO Revolution

Here’s why this matters: as of July 10th, Google started indexing and serving Instagram posts directly in search results. This was one of the last social media frontiers, and now generative AI tools like ChatGPT Search are following suit.

Let me show you what this looks like in practice. When someone searches for “SEO agency Boulder,” they see:

• Our local map pack listing
• Our website
• Our LinkedIn company page
• Our Facebook page
• Individual social posts

We’re not just getting one spot on page one – we’re getting multiple spots by treating social platforms as SEO assets.

What This Means for the Micro SEO℠ Approach

This perfectly aligns with our human-driven, AI-assisted methodology. We’ve been optimizing our social media profiles using the same principles as our website SEO:

• Strategic keyword placement in bios and posts
• Content that follows Google’s helpful content guidelines
• Consistent brand messaging across platforms
• Genuine expertise and authority signals

Why This Acquisition Is Brilliant

SE Ranking isn’t just adding another tool – they’re acknowledging that modern SEO requires social media integration. When your SEO platform can also manage your social content strategy, you’re working with a unified approach instead of juggling separate tools.

What You Should Do Right Now

Whether this integration launches fully or not, the writing’s on the wall:

1. Audit your social profiles for SEO opportunities
2. Start treating social posts as content assets that could rank in search
3. Optimize your social bios with strategic keywords
4. Create social content that deserves to be discovered through search

Try SE Ranking’s Enhanced Platform

If you want to test how social SEO fits into your overall strategy, SE Ranking offers a 30-day free trial– no credit card is required. With the upcoming Planable integration, it’s the perfect time to explore how unified SEO and social management work together.

Keep Testing With Me

I’m hoping to get SE Ranking’s CEO on my AI SEO Insighter Podcast to dive deeper into their vision for this social-SEO integration. In the meantime, start optimizing your social profiles, such as SEO assets, as the platforms are already indexing them.

Have an SEO question the BSM team can answer in a future tip? Notice interesting changes in how social content appears in search results? Let me know by contacting us!

Have a great weekend!

Cheers,

Chris

P.S. – This acquisition signals something important: the lines between SEO and social media marketing are disappearing. If Google, ChatGPT, and other AI search tools are indexing social content, then every post, every caption, and every profile becomes part of your search strategy.