While touring Zanzibar after hiking Mount Kilimanjaro and going on safari, I met a tour guide who shared his dream of owning a website so he could run his own business. When I explained how easy it is to set up a LinkedIn Company Page, he asked: “What is LinkedIn?”

That conversation sparked this week’s tip. Check out the video above to learn more.

Why LinkedIn Company Pages Are Gold for Local SEO

Here’s what most local businesses don’t realize: Google absolutely loves LinkedIn. A well-optimized LinkedIn Company Page has a really good chance of ranking near or at the top in Google.

Real example: Search for “SEO agency Boulder” and you’ll see:

• Our Google Business Profile shows up first in the local map pack
• Our website ranks #1 organically
• Our LinkedIn Company Page ranks #1 right below our website

That’s three spots on page one for Boulder SEO Marketing. This is precisely why I recommended it to that tour guide—it’s the easiest way to establish an online presence that actually ranks.

LinkedIn’s New Services Tab Changes Everything

LinkedIn recently added a Services tab to company pages, but most people are unaware of its existence. This feature transforms your company page into a mini-website where you can:

• Add detailed service descriptions
• Include customer quotes and testimonials
• Link directly to your website
• Add service tags for better discoverability
• Upload photos and videos for engagement
• Create an interactive experience

Check out our Services tab to see it in action.

How to Set It Up

It’s incredibly straightforward:

1. Go to your LinkedIn Company Page
2. Click “Add services to your company page.”
3. Follow the prompts to add your service information
4. Optimize your descriptions with relevant keywords
5. Add media to make it engaging

LinkedIn provides a complete guide here: How to Offer Services on LinkedIn

Perfect for Local Small Businesses

Even if you don’t have a website, this gives you an incredible opportunity to show up at the top of Google. LinkedIn handles the technical infrastructure—you just need to optimize your page correctly.

This strategy aligns perfectly with our Micro SEO: Human-driven, AI-assisted SEO and content marketing strategies, which help businesses dominate their local markets without requiring massive budgets.

Learn More at Our Free Webinar (October 7th)

Want to dive deeper into local SEO strategies that actually work? Join Daniel Burns and me next Tuesday, October 7th, for our free Local SEO webinar. We’ll cover:

• Key pillars of local SEO fundamentals
• Our proven multi-location process
• Tools to streamline your local SEO
• High-conversion location page strategies
• Real examples of what’s working for us

Register for free here

The Bottom Line

LinkedIn Company Pages are one of the easiest, most powerful ways to boost your local visibility in Google. If you’re a local business and you’re not taking advantage of this, you’re literally leaving rankings on the table.

Set up your Services tab this weekend. Optimize your company page. Watch what happens in Google.

Cheers,

Chris

P.S. – The tour guide in Zanzibar was amazed when I showed him examples on my phone. Sometimes the best business advice comes from unexpected conversations in beautiful places.