Today, I’m sharing a tool that’s revolutionized how we create visuals for our content at Boulder SEO Marketing. It’s called Napkin.ai, and it turns text into professional-looking graphics in seconds. Check out the video above to see the exact process.

Why Visuals Matter for SEO

After 25+ years in this business, I’ve learned that humans aren’t text-processing machines. When I publish a detailed guide—like our recent conversation with a new client about launching an online business—I need to break up that content with engaging visuals.

Stock images work, but they’re generic. Custom visuals that directly relate to your content? That’s where the magic happens.

Napkin.ai: The Process

I tested this on our local SEO guide, and the results were impressive:

1. Copy and paste your content into Napkin.ai (it’s intuitive to set up)
2. Highlight the text you want to visualize
3. Click “Generate Visuals” and watch the AI work
4. Choose from multiple options that fit your content’s tone
5. Download and optimize the following Google image SEO guidelines

What I love about this tool is how it creates visuals that actually make sense in context. For someone like me who’s dyslexic, seeing concepts presented visually with supporting text works incredibly well.

SEO Benefits You’ll See

When you start incorporating relevant visuals into your content:

• Lower bounce rates as users engage longer with your pages
• Better accessibility, which Google rewards
• Increased social sharing potential
• Improved user experience signals that influence rankings

This aligns perfectly with our Micro SEO methodology—small, strategic improvements that compound into significant visibility gains.

Don’t Forget the Technical Side

Remember, just downloading and uploading isn’t enough. Follow Google’s Image SEO best practices:

• Use descriptive, keyword-relevant filenames
• Write compelling alt text that describes the image’s purpose
• Optimize file sizes for fast loading
• Include relevant captions when appropriate

The Bigger Picture

Tools like Napkin.ai represent where content creation is heading—human-driven strategy with AI assistance. We’re not replacing human creativity; we’re amplifying it.

Whether creating a single blog post or scaling content across multiple pages, this visual enhancement can distinguish between content that ranks and content that disappears.

Do you have a question about AI tools for SEO, or want to be featured in a future Friday SEO Tip? I’d love to hear from you.