The case study highlights how Boulder SEO Marketing helped an edtech company boost visibility and organic growth by securing a top spot in Google’s AI Overview.
DENVER, Colorado, June 6, 2025 –Boulder SEO Marketing (BSM), a trusted content marketing and SEO agency in Denver, has published a new case study showcasing how it helped edtech software company Class Composer increase organic clicks by 32 percent and earn prominent placement in Google’s AI Overview search results.
Read the full case study here: SEO SaaS Case Study
Class Composer offers a classroom placement tool for elementary schools. With a streamlined website and limited room for content expansion, the company faced a challenge common in SaaS: growing search visibility with a lean online presence. BSM implemented its proprietary Micro-SEO Strategies℠ to overcome these limitations and deliver substantial gains across traditional and AI-powered search experiences.
“This is exactly what everyone’s talking about: AI Overviews. And Class Composer is right at the top,” said Chris Raulf, Founder of Boulder SEO Marketing. “It’s proof that niche SaaS companies can thrive in both traditional and AI-powered search if the right strategy is in place.”
A Hyper-Focused, AI-Powered Micro SEO Strategy
To address Class Composer’s limited site structure, Boulder SEO Marketing applied its Micro-SEO Strategies℠ framework with support from BSM Copilot. This AI-powered system streamlines keyword research, content optimization, and performance tracking. The team identified long-tail, high-intent keywords and worked with the founder to create a focused content calendar with one optimized blog per month, aligned with search demand and seasonal relevance.
Key tactics included:
- Long-tail keyword targeting for terms relevant to educators and school administrators
- On-page SEO enhancements, including internal linking, metadata, and accessibility improvements
- Structured data and image optimization to support visibility in Google Images and AI Overview
- Strategic blog publishing based on an annual content calendar that aligns with school cycles and SEO opportunities
Results That Matter
The results were fast and measurable. In a 28-day snapshot compared to the same period the previous year, Class Composer saw:
- A 32% increase in organic clicks
- A 43.32% increase in impressions
- Featured placement in Google’s AI Overview for key queries
- Top rankings for competitive terms like class list software
- High-ranking images in Google Image Search
These results demonstrate how a lean, highly targeted SEO strategy can lead to breakout success in both traditional rankings and AI-driven SERP features.
About Class Composer
Class Composer is a SaaS platform that helps elementary schools create balanced class lists quickly and fairly. Its intuitive software streamlines classroom placement while reducing manual work for educators.
About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated Colorado SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
