This week’s tip brings genuinely exciting news about a ranking signal that has become critical. Watch the video above, where I walk you through the entire strategy.

Remember back in May when we had that massive Google algorithm leak? One signal stood out like a neon sign: Google confirmed the significance of author and publisher entities in SEO.

Translation: Google doesn’t just care about what you publish—they care deeply about WHO is publishing it. This is exactly why our Micro SEO: Human-driven, AI-assisted SEO and content marketing strategies are designed to build author authority alongside content optimization.

The Strategy That’s Been Working Like Crazy

Here’s how we’ve been dominating this space:

Step 1: Get Published Everywhere. We’ve been getting our clients (and myself) published in major publications through strategic roundup contributions. Just last month, I got featured in Marketer Magazine’s roundup on content ideas.

The result? When you search “international AI and SEO expert,” my personal website ranks #1 organically, and I’m featured in Google’s AI Overview. That’s not an accident—that’s strategic authority building.

Step 2: Leverage Featured.com (The Platform That’s Flying Under the Radar) We’ve been using Featured.com to connect with publications looking for expert quotes. Think of it as the middleman between journalists and experts—but they just dropped an update that changes everything.

Step 3: The Game-Changing AI Integration Featured just introduced Featured AI—and this is where it gets interesting. Instead of manually crafting responses to journalist queries, you can now upload your existing content directly to their platform.

How We’re Scaling This for Clients

At Boulder SEO Marketing, we’ve already built “Virtual Chris” using this exact approach. My team uploads everything I create—videos, articles, presentations—and when publications need expert input, Virtual Chris provides responses that sound exactly like me.

The results speak for themselves:

• Consistent publication in major outlets
• Stronger E-E-A-T signals across all our content
• Faster ranking for the new content we publish
• Increased visibility in AI-powered search results

The Technical Side (Because Details Matter)

This strategy works because it creates multiple trust signals:

• Author bylines linking to authoritative profiles
• Backlinks from high-authority publications
• Brand mentions across the web
• Consistent messaging that reinforces expertise

Every time we get published, Google learns more about our authority. Every backlink reinforces our expertise. Every mention builds our digital footprint.

Ready to Build Your Authority?

This isn’t just theory—this is exactly what we implement for our Boulder SEO Marketing clients every single day. We don’t just optimize content; we build the author authority that makes that content rank.

Want to learn more about how AI and SEO work together in 2025? Join us for our Generative AI for SEO Webinar on Wednesday, September 3rd. My business partner, Daniel Burns, and I will dive deep into strategies like this one, while also sharing our latest AI and SEO guide and best practices.

The Bottom Line

In 2025, it’s not enough to create great content. You need to be recognized as a great creator. And that recognition? It’s more achievable than you think—if you know the right strategies.

Have an SEO question you’d like me to tackle in a future tip? Contact me and let me know!

Stay safe, stay healthy, and keep ranking.

Cheers,

Chris

P.S. – If you try the Featured.com strategy, let me know how it goes. I’m always curious to hear how our community is implementing these tactics.