More Resources on Optimizing Your Site for Google’s SGE | Friday SEO Tip

Earlier this week, we held a two-hour workshop on getting ready for Google’s new Search Generative Experience, which is going to launch globally in early 2024. In the meantime, Google recently announced they expanded it to 120 countries and territories. They also added four more languages: Spanish, Portuguese, Korean, and Indonesian. If you’re still a little confused about what SGE is, check out the video below:

As I mention in the video above, it’s critically important to start optimizing the content on your site for SGE. Because of how search results are going to appear—and because the follow-up questions will keep more people on Google’s own site—click-through rates are going to nosedive for most of us. The only way to maintain that organic traffic will be by appearing at the top as a featured resource. 

If you want to learn more about optimizing for SGE, read this guide. I walk you through it step-by-step. And if you’re hoping for a more hands-on course, we’re going to host another complimentary workshop soon, so keep an eye out for the chance to register!